Head of Brand and Marketing
Popsockets
Marketing Associate Director, Partner & Alliances
Wolters Kluwer
full-time
Posted on:
Location Type: Hybrid
Location: New York City • California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, New York, North Carolina, Rhode Island, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $153,200 - $216,850 per year
Job Level
Senior
About the role
- Develop and own the Global Partner Marketing Strategy, aligning with business objectives and partner priorities
- Collaborate with strategic partners and internal stakeholders to co-create joint marketing campaigns that drive measurable pipeline impact
- Serve as a trusted marketing advisor to regional teams and senior partner stakeholders
- Lead creation of partner-facing assets including digital brochures, web pages, and sales enablement materials
- Own partner communication strategy including quarterly newsletters, internal updates, and external messaging
- Maintain and evolve the partner section of the corporate website
- Support partner-related elements of global events and organize Partner Advisory Board activities
- Create standardized partner presentation decks and contribute to partner training portal management
- Track and report on global partner marketing metrics including lead generation and pipeline contribution
- Continuously optimize campaigns and programs based on performance data and partner feedback
Requirements
- 7+ years of experience in B2B enterprise software marketing with a focus on partner or channel marketing
- Demonstrated success in building and executing global partner marketing strategies
- Strong understanding of strategic alliances, especially with consulting firms and system integrators
- Excellent communication and stakeholder management skills, with ability to influence across regions and seniority levels
- Experience with sales & marketing tools such as Highspot, Salesforce, Marketo, or similar platforms
- Creative mindset with a bias for action and comfort operating in a fast-paced, matrixed environment
- Bachelor's degree in Marketing, Business, Technology or related field
- Ability to travel 25% domestic and international
- Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process
Benefits
- Global Well-being Program providing tools, programs, and resources to support employee health, safety, and prosperity
- Recognition: 2024 Ragan’s Top Places to Work for Employee Wellbeing: Large Organization
- Opportunity to shape the future of the global partner ecosystem and work with industry-leading partners
- High-visibility programs that directly impact pipeline and revenue
- Inclusive and diverse culture with development and growth opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B enterprise software marketingglobal partner marketing strategieslead generationpipeline contributioncampaign optimizationpartner training portal managementpartner-facing asset creationstakeholder management
Soft skills
excellent communicationinfluencing skillscreative mindsetability to operate in fast-paced environmentcollaborationstrategic thinking
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Technology
