TD

Marketing Manager, Campaign Orchestrator

TD

full-time

Posted on:

Location Type: Hybrid

Location: Mount Laurel • Maine, New Jersey, New York • 🇺🇸 United States

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Salary

💰 $86,840 - $139,360 per year

Job Level

SeniorLead

About the role

  • Translate marketing briefs into structured campaign plans with clear milestones, deliverables, and owners
  • Manage end-to-end campaign calendars, ensuring deadlines are met and dependencies tracked
  • Serve as the central point of contact between internal stakeholders and external partners
  • Facilitate campaign status meetings, provide progress updates and surface risks or blockers
  • Oversee campaign set-up across channels (email, direct mail, digital, in-branch) in partnership with channel leads
  • Ensure compliance and legal reviews are completed on schedule
  • Monitor deliverable quality and campaign readiness before launch
  • Maintain campaign dashboards and trackers to provide visibility into timelines and progress
  • Partner with analytics to capture campaign performance insights and share back with stakeholders
  • Identify process efficiencies to streamline campaign execution and recommend improvements
  • Manage multiple marketing projects/programs/initiatives of moderate scope and complexity
  • Lead cross-functional teams or projects and independently manage end-to-end functional programs
  • Manage project budgets, billing, forecasting and resource allocation
  • Develop creative briefs, conduct agency/supplier briefings and present creative to internal clients
  • Capture and share lessons learned from projects to be incorporated in future initiatives

Requirements

  • Undergraduate degree or relevant professional certifications, designations, or equivalent required
  • 7+ years relevant experience
  • Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
  • Advanced knowledge of customer and brand research techniques and ability to develop analyses and insights
  • Knowledge of current and emerging competitor and market trends
  • Knowledge of risk management environment, standards and regulations
  • Ability to manage a budget
  • Skill in mentoring, coaching and performance management
  • Ability to lead, plan, implement and evaluate program/project activities
  • Ability to exercise sound judgement and make decisions
  • Ability to work collaboratively and build relationships across teams and functions
  • Skill in using analytical software tools, data analysis methods and reporting techniques
  • Skill in using computer applications including MS Office
  • Ability to analyze, organize and prioritize work while meeting multiple deadlines
  • Ability to handle confidential information with discretion
  • Preferred: In lieu of an undergraduate degree and 7+ years of relevant experience, TD will consider those with a Bachelor's Degree and 5+ years of relevant experience
  • Preferred: Experience with email marketing platforms (SFMC), including journey building, workflow automation, and lead nurturing programs
  • Preferred: 3–5 years of experience in marketing operations, campaign management, or project management
  • Preferred: Proficiency in project management or workflow tools (e.g., Asana, Workfront, JIRA, or similar)
Benefits
  • base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan)
  • health and well-being benefits
  • savings and retirement programs
  • paid time off (including Vacation PTO, Flex PTO, and Holiday PTO)
  • banking benefits and discounts
  • career development and training programs (online learning platform, mentoring programs)
  • reward and recognition programs
  • onboarding and training
  • colleague development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
campaign managementbudget managementdata analysisrisk managementcustomer research techniquesmarketing strategy developmentproject managementworkflow automationemail marketingperformance management
Soft skills
collaborationleadershipmentoringcoachingdecision makingorganizational skillscommunicationproblem solvingrelationship buildingtime management
Certifications
undergraduate degreeprofessional certifications
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