GlossGenius

Outbound Marketing Associate

GlossGenius

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • 🇺🇸 United States

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Salary

💰 $85,000 - $110,000 per year

Job Level

JuniorMid-Level

About the role

  • Build and scale marketing outbound email engine end-to-end to generate qualified pipeline, including designing and executing outbound email campaigns
  • Measure and analyze outbound email campaign performance, turn results into actionable insights, and run structured A/B tests to optimize messaging and tactics
  • Partner closely with Marketing, Sales and Revenue Operations to ensure cross-functional alignment on goals, metrics, campaign approaches, handoffs and processes
  • Continuously gather customer learnings and translate insights into sharper campaign strategy and execution
  • Leverage an AI-first GTM tech stack (automation, personalization, intent tools) including Clay, Unify GTM, Hubspot, 6sense to increase efficiency and effectiveness
  • Design and execute multi-channel Account-based Marketing (ABM) campaigns to engage and convert high-value accounts
  • Report to the Upmarket Growth Lead and operate in a hybrid environment with 2 days per week in the NYC office (Tuesdays & Thursdays)

Requirements

  • 2+ years of experience in a B2B outbound email marketing role, preferably in a high-growth SaaS company
  • Proven track record designing and executing marketing outbound email campaigns that drive qualified pipeline
  • Excellent email copywriting skills with the ability to craft persona- and funnel stage-specific messages that drive engagement and conversion
  • Proficiency in advanced customer segmentation and personalization, including the use of intent signals
  • Comfortable pulling data and translating performance metrics into actionable insights and strategic adjustments
  • Demonstrated experience executing integrated ABM campaigns that orchestrate multi-channel outreach in close partnership with Sales
  • Must be commutable to GlossGenius's NYC headquarters (hybrid: 2 days per week in office)
Benefits
  • Flexible PTO
  • Competitive health & dental insurance options, with premiums partially or fully covered by GG
  • Fertility and adoption benefits via Carrot
  • Generous, fully-paid parental leave policy
  • 401k benefit - employees are eligible to contribute starting day 1 of employment
  • Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
  • Pre-tax commuter benefits
  • Dependent Care FSA
  • Home office support
  • Team Bonding opportunities - teams gather in person throughout the year
  • Eligibility to participate in GlossGenius’s equity plan
  • Range of health & wellbeing, retirement savings, and other benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B outbound email marketingemail campaign designA/B testingcustomer segmentationpersonalizationdata analysisperformance metricsAccount-based Marketing (ABM)copywriting
Soft skills
cross-functional collaborationstrategic thinkingcommunicationcustomer insights translation