Director, Demand Generation and ABM
Measured
Outbound Marketing Associate
GlossGenius
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $110,000 per year
Job Level
JuniorMid-Level
About the role
- Build and scale marketing outbound email engine end-to-end to generate qualified pipeline, including designing and executing outbound email campaigns
- Measure and analyze outbound email campaign performance, turn results into actionable insights, and run structured A/B tests to optimize messaging and tactics
- Partner closely with Marketing, Sales and Revenue Operations to ensure cross-functional alignment on goals, metrics, campaign approaches, handoffs and processes
- Continuously gather customer learnings and translate insights into sharper campaign strategy and execution
- Leverage an AI-first GTM tech stack (automation, personalization, intent tools) including Clay, Unify GTM, Hubspot, 6sense to increase efficiency and effectiveness
- Design and execute multi-channel Account-based Marketing (ABM) campaigns to engage and convert high-value accounts
- Report to the Upmarket Growth Lead and operate in a hybrid environment with 2 days per week in the NYC office (Tuesdays & Thursdays)
Requirements
- 2+ years of experience in a B2B outbound email marketing role, preferably in a high-growth SaaS company
- Proven track record designing and executing marketing outbound email campaigns that drive qualified pipeline
- Excellent email copywriting skills with the ability to craft persona- and funnel stage-specific messages that drive engagement and conversion
- Proficiency in advanced customer segmentation and personalization, including the use of intent signals
- Comfortable pulling data and translating performance metrics into actionable insights and strategic adjustments
- Demonstrated experience executing integrated ABM campaigns that orchestrate multi-channel outreach in close partnership with Sales
- Must be commutable to GlossGenius's NYC headquarters (hybrid: 2 days per week in office)
Benefits
- Flexible PTO
- Competitive health & dental insurance options, with premiums partially or fully covered by GG
- Fertility and adoption benefits via Carrot
- Generous, fully-paid parental leave policy
- 401k benefit - employees are eligible to contribute starting day 1 of employment
- Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
- Pre-tax commuter benefits
- Dependent Care FSA
- Home office support
- Team Bonding opportunities - teams gather in person throughout the year
- Eligibility to participate in GlossGenius’s equity plan
- Range of health & wellbeing, retirement savings, and other benefits
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B outbound email marketingemail campaign designA/B testingcustomer segmentationpersonalizationdata analysisperformance metricsAccount-based Marketing (ABM)copywriting
Soft skills
cross-functional collaborationstrategic thinkingcommunicationcustomer insights translation
