Content Editor
Oner Active
Senior Manager, Creative Marketing – Shopper and Consumer
JND Inc.
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $65 - $69 per hour
Job Level
Senior
About the role
- Support the shopper creative team for the TV side of the home entertainment division
- Act as the right hand to the team lead, focusing on merchandising graphics for all retailers and localizing assets from HQ into PDP toolkits
- Populate briefs with strategy and features for graphics, then coordinate with the agency to execute
- Review agency-created graphics for accuracy, ensuring they follow design guidelines and make sense for displays
- Manage the copy process, including revising copy from agencies and crafting headlines or copy as needed
- Proof graphics before they are sent to print vendors, ensuring no errors
- Project manage urgent timelines and coordinate with various teams including retail, legal, agency, and consumer insights
- Partner with consumer insights teams to ensure work is data-driven
- Localize global assets for the US market and develop marketing materials for use in paid and owned channels
- Build communications and marketing toolkits to help stakeholders adhere to marketing strategy and guidelines
- Provide brand governance to ensure creative adheres to strategy
- Develop insight-based creative briefs and deployment strategies for agency partners
- Oversee versioning of master campaign and promotional assets into toolkits for downstream execution
- Ensure creative is fit-for-purpose across digital, in-store, and consumer purchase journey touchpoints
- Govern downstream creative executions for consistency
- Ensure all financial, budgeting, forecasting, and compliance processes are followed
- Deliver world-class creative execution, measured against financial, in-market, and brand health objectives
- Execute projects on time and on budget while meeting all KPIs
Requirements
- Bachelor’s degree in marketing or equivalent experience
- 8+ years of experience in marketing with at least 3 years in digital marketing, advertising, or shopper/retail marketing
- Strong creative/design background with an excellent eye for detail and ability to catch errors in graphics
- Advanced Excel skills including pivot tables, VLOOKUPs, and formulas
- Strong PowerPoint skills with the ability to create and manage presentations
- Project management expertise with the ability to manage multiple priorities and deadlines
- Excellent verbal and written communication skills and presentation ability
- Experience in copywriting and reviewing copy for US consumers
- Proven ability to collaborate cross-functionally with retail, agency, legal, and insights teams
- Positive attitude, sense of urgency, and ability to thrive in a fast-paced environment
- Not hands-on in design software, but able to direct and review creative work effectively
- Up to 10% travel, primarily for national sales meetings
