Senior Account-Based Marketing Manager
Fivetran
SFDC
Senior Account-Based Marketing Manager
Fivetran
full-time
Posted on:
Location Type: Hybrid
Location: Oakland • California, Colorado • 🇺🇸 United States
Visit company websiteSalary
💰 $141,257 - $176,571 per year
Job Level
Senior
Tech Stack
SFDC
About the role
- Play a pivotal role in driving target account engagement, account expansion, and pipeline acceleration for strategic customer accounts in the Strategic Expansion segment
- Partner with sales to prioritize high-value target accounts and expansion opportunities
- Utilize account plans to outline key decision-makers, buying committee dynamics, and specific business challenges for named, Tier 1 accounts
- Craft compelling, multi-channel ABM campaigns designed to engage target accounts across all stages of the buyer's journey
- Manage the personalization and distribution of high-quality content (white papers, case studies, webinars) and create custom microsites tailored to target accounts
- Create targeted 1:1, 1:few and 1:many ABM campaigns to build awareness, increase engagement, create new opportunities, and mature pipeline for upsell opportunities
- Leverage campaign performance data, customer insights, product adoption metrics, and buying signals to refine strategies and deliver personalized ABM programs
- Analyze campaign performance using marketing analytics tools and recommend data-driven optimizations
- Measure and report on the ROI of ABM programs, demonstrating impact on pipeline generation and revenue growth
- Collaborate with Sales, Business Development, Customer Marketing, Regional Marketing, Digital, and Demand Generation teams
- Stay up-to-date on the latest ABM trends and best practices
Requirements
- 5+ years of experience in B2B marketing, preferably with a strong focus on ABM
- Proven track record of developing, executing and tracking successful ABM campaigns that drive pipeline and revenue in enterprise accounts, including Display, Email, Chat, 1:1 Events, and Gifting campaigns
- In-depth knowledge of the ABM methodology and best practices
- Strong understanding of buyer personas, journey mapping, and account-based orchestration
- Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders
- Experience with ABM platforms such as Demandbase and Rollworks, or similar technologies
- Familiarity with DemandBase, Rollworks, Webflow, Marketo, Mutiny, Postal.io, SFDC, and Looker
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
- Data-driven approach with a knack for translating data insights into actionable marketing strategies
- Demandbase Certification (bonus)
Benefits
- 100% employer-paid medical insurance*
- Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
- RSU stock grants*
- Professional development and training opportunities
- Company virtual happy hours, free food, and fun team-building activities
- Monthly cell phone stipend
- Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents
- *May vary by country and worker type - please reach out to your recruiter for more information
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
ABM campaignspipeline generationmarketing analyticsbuyer personasjourney mappingaccount-based orchestrationcampaign performance analysisdata-driven marketing strategiescontent managementmulti-channel marketing
Soft skills
communication skillscollaboration skillsrelationship buildingproject managementtime managementanalytical thinkingstrategic thinkingadaptabilitycreativityproblem-solving
Certifications
Demandbase Certification
