Marketing

• Develop comprehensive integrated marketing campaign strategies aligned with business goals, target audience insights, and product launches.
• Lead the end-to-end project management of integrated campaigns as well as other Marketing organization initiatives, from kickoff to post-campaign analysis.
• Create detailed project plans, timelines, and workflows. Assign tasks, track progress, and ensure all deliverables are met on time and within budget. Proactively identify and mitigate risks.
• Define campaign scope, objectives, key performance indicators (KPIs), and target metrics. Recommend and implement optimizations to improve campaign effectiveness and ROI.
• Own and optimize business operations across Marketing functions to ensure efficiency, scalability, and cross-team collaboration. Foster strong collaboration with internal teams and external agencies/vendors.
• Establish, track, and report on key performance metrics for strategic initiatives.
• Drive operational rhythm, including quarterly business reviews, goal-setting cycles (OKRs), budget management, and planning processes.
• Identify gaps and develop improvement opportunities in processes and implement systems, tools, or workflows to improve organizational performance.

Marketing Programs Lead

SVP, Consumer Marketing

Associate Director, Marketing Sciences

Lead Customer Marketing

Director, Performance Marketing

Telemarketer