Lifecycle Marketing Manager
Self Financial, Inc.
SQL
Lifecycle Marketing Associate
Kikoff
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
Tech Stack
SQL
About the role
- Be one of the early members of the lifecycle marketing team with large scope and impact.
- Build out brand new lifecycle programs for untouched segments and new products/features; help define team strategy.
- Increase retention of products and drive higher customer lifetime value.
- Rigorously test and improve lifecycle campaigns with rapid split testing.
- Improve segmentation, cadence, timing and touch point mix of communications.
- Work cross-functionally with designers, copywriters, product team, data analysts, and more to bring campaigns to life.
Requirements
- 1-3+ years of a proven track record of driving towards growth goals under set targets and timelines in a lifecycle or CRM role.
- Fast moving, detail oriented and data-driven executor with an ownership mindset.
- Deep hands-on experience with Iterable, Braze, Customer.io or similar CRM tools.
- Robust experience working with customer data and user event data to marry together with well designed and targeted campaigns.
- Ability to define key marketing KPIs and break them down into their underlying drivers.
- Ability to move fast and flexibly, juggling multiple projects with high attention-to-detail.
- Strategic thinker able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities.
- Understanding of hypothesis driven A/B, MVT and holdout testing and ability to analyze test result data.
- Understanding of effective direct response creative and experimentation frameworks.
- Experience in a fintech business, or a D2C industry is a bonus.
- SQL proficient to be able to pull your own data and cross-validate results.
- Willingness and ability to commute to the San Francisco, CA office three-four times a week or relocate.
- Eligibility to work in the United States / visa sponsorship status (application asks about US work eligibility and visa sponsorship).
Benefits
- Competitive pay based on experience
- Medical, dental, and vision coverage - Kikoff covers the full cost of health insurance for the employee!
- Stock Options
- Generous unlimited vacation policy to help you recharge
- Regular team building events
- Benefits and equity (offers equity)
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingCRMA/B testingMVT testingSQLcustomer data analysiscampaign managementKPI definitiondata-driven decision makingsegmentation
Soft skills
detail orientedownership mindsetstrategic thinkingproblem solvingflexibilityproject managementcommunicationcollaborationcreativityexecution
