Marketing Associate Director, Partner & Alliances
Wolters Kluwer
Head of Brand and Marketing
Popsockets
full-time
Posted on:
Location Type: Hybrid
Location: Boulder • Colorado • 🇺🇸 United States
Visit company websiteSalary
💰 $260,000 - $300,000 per year
Job Level
Lead
About the role
- Develop and implement comprehensive brand strategies and architectures to position PopSockets as a leader in lifestyle and mobile accessories.
- Serve as global brand guardian, ensuring consistent identity and voice while enabling local market nuance.
- Oversee creative leadership functions to deliver high-quality, scalable content and campaigns.
- Partner with regional leaders to ensure global strategies are localized effectively while maintaining alignment.
- Lead development and execution of global integrated marketing campaigns, ensuring alignment with brand strategy and business goals.
- Oversee integrated marketing to deliver go-to-market planning, consumer campaigns, and performance-driven initiatives.
- Align brand campaigns with consumer acquisition and retention strategies across digital, social, and retail channels.
- Ensure content and assets from creative functions are optimized for diverse media and audiences.
- Lead social media and influencer strategy, building brand community and engagement across platforms globally and locally.
- Oversee licensing strategy and partnerships, leveraging IP collaborations and brand alliances to expand reach and cultural relevance.
- Provide thought leadership on brand partnerships, sponsorships, and collaboration opportunities.
- Oversee marketing operations to ensure disciplined budget management, marketing analytics, and process optimization.
- Manage agency and vendor relationships to deliver cost-effective, high-quality marketing solutions.
- Establish frameworks and processes for global content creation and campaign execution.
- Serve as a key member of the PopSockets Leadership Team, contributing to company-wide strategy, growth, and culture.
- Develop annual global brand and marketing plans with measurable objectives tied to business growth.
- Build and mentor a diverse, high-performing team spanning integrated marketing, licensing, operations, creative, and regional leadership.
- Foster collaboration across functions and geographies, ensuring marketing contributes to enterprise-wide success.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 12+ years of progressive brand and marketing leadership, ideally with global consumer lifestyle brands.
- Demonstrated experience leading diverse functions: integrated marketing, social and influencer marketing, licensing, operations, and creative.
- Proven track record of building culturally relevant brands and delivering business results through integrated marketing.
- Strong leadership skills with experience developing senior managers and high-performing creative teams.
- Deep understanding of digital marketing, performance metrics, and consumer acquisition strategies.
- Strong cultural intelligence and ability to balance global frameworks with local adaptation.
- Excellent communication, collaboration, and stakeholder management skills across regions and levels.
Benefits
- 35% Bonus potential
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
integrated marketingdigital marketingperformance metricsconsumer acquisition strategiesbrand strategycontent creationcampaign executiongo-to-market planningmarketing analyticsbudget management
Soft skills
leadershipcollaborationcommunicationstakeholder managementcultural intelligencementoringcreative team developmentstrategic thinkingadaptabilitycommunity engagement
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications
