Product Marketing Manager – Healthcare Education & Practice
Wolters Kluwer
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $121,350 - $170,050 per year
Job Level
JuniorMid-Level
About the role
- Develop and execute global marketing strategies to drive product adoption, engagement, and growth for higher education learning solutions and medical practice product portfolios.
- Conduct market research, define market segmentation, and develop buyer/decision-making personas; monitor global trends and provide strategic insights.
- Maintain expert understanding of the portfolio, products offered, differentiators, customers, and competition.
- Define and manage product launches and seasonal marketing campaigns ensuring alignment between product, sales, and marketing.
- Develop, execute, and measure cross-channel campaigns; work across product management, sales, and central marketing organizations.
- Define go-to-market strategies including routes to market, offerings, global sales asset development, and partner materials; refine messaging and positioning.
- Collaborate with central marketing and solutions marketers to generate and nurture leads and achieve campaign goals/metrics.
- Track, report, and analyze program performance and ROI; use data-driven insights to define future best practices.
- Continuously update and refine global product marketing information based on the competitive landscape; adjust positioning and materials as required.
- Work with global sales teams and partners to develop playbooks, sales collateral, presentation assets, product information documents, and competitive grids; support internal sales training.
- Gather customer insights directly via seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
- Drive thought leadership initiatives through white papers, blog content, and speaking opportunities; adapt content for international markets/teams.
- Plan and manage marketing events, including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
- 2+ years of experience in product marketing, sales, or global marketing
- Experience in higher education, healthcare, or biological sciences is a plus
- Demonstrated success in launching new products and growing market share
- Analytical skills with a data-driven approach to decision-making
- Ability to quickly grasp complex products and communicate their value clearly
- Exceptional writing skills with the ability to simplify technical concepts
- Advanced expertise in market research and data interpretation
- Proficiency in marketing automation tools and CRM platforms
- Available to attend meetings occasionally in the early morning or evenings (outside of the 9-5)
- Willingness to travel an estimated 30% of the time for customer events, trade shows, sales meetings, or team meetings