Senior Product Marketing Specialist – Healthcare Technology Solutions
Wolters Kluwer
Product Marketing Manager – Healthcare Education
Wolters Kluwer
full-time
Posted on:
Location Type: Hybrid
Location: Philadelphia • Florida, Montana, Pennsylvania, Wisconsin • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas.
- Monitor industry trends and proactively adjust marketing strategies accordingly.
- Provide strategic insights based on market and competitive analysis.
- Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
- Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
- Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization.
- Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
- Track, report, and analyze program performance and ROI.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred); or equivalent experience.
- 3+ years of experience in sales enablement and/or B2B product marketing.
- Experience in higher education, healthcare, or biological sciences is a plus.
- Demonstrated success in launching new products and growing market share.
- Advanced expertise in market research, competitive analysis and data interpretation.
- Strong analytical skills with a data-driven approach to decision-making.
- Ability to quickly grasp complex products and communicate their value clearly.
- Exceptional writing skills with the ability to simplify technical concepts.
- Proficiency in marketing automation tools and CRM platforms.
- Understanding of the healthcare education landscape is a plus.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market researchcompetitive analysisdata interpretationsales enablementB2B product marketingproduct launchescampaign measurementcross-channel campaignslead generationROI analysis
Soft skills
analytical skillsdata-driven decision-makingcommunicationwriting skillsability to simplify technical conceptscollaborationstrategic insightsadaptabilityproblem-solvinginterpersonal skills
