Director, Product Marketing
Nanit
Senior Product Marketing Specialist – Healthcare Technology Solutions
Wolters Kluwer
full-time
Posted on:
Location Type: Hybrid
Location: Waltham • Massachusetts, Minnesota, Montana, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $95,560 - $133,750 per year
Job Level
Senior
About the role
- Market Intelligence: understand CE market trends, customer needs, and competitive landscape. Use this knowledge to inform sales enablement and go-to-market strategies.
- Product Positioning: develop clear and compelling product positioning and messaging that differentiates our products in the market.
- Content Creation: create and manage a variety of content (e.g., sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to enterprise businesses.
- Sales Enablement: equip the sales team with the necessary tools and materials to sell our products effectively. This includes training sessions, product collateral, and custom sales strategies.
- Partner Enablement: support the partner ecosystem with the necessary tools and materials to sell our products effectively.
- Analyst Support: create differentiated messaging & materials for analyst briefings, inquiries, and RFPs.
- Stakeholder Engagement: collaborate with internal teams (e.g., product management, sales, customer success) and external stakeholders (e.g., customers, partners, industry analysts) to maximize product impact.
Requirements
- Bachelor’s degree from an accredited four-year college or university in relevant field or equivalent
- Five or more years in product marketing or related experience
- Working with sales, account management and customer success functions
- Understanding of SaaS products and their application in business
- Working with marketing enterprise software solutions
- Experience in creating marketing collateral & sales enablement tools
- Experience in healthcare technology preferred, or similar setting a plus
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingsales enablementcontent creationmarketing collateralSaaS productshealthcare technologycompetitive analysisstakeholder engagementproduct positioninganalyst support
Soft skills
collaborationcommunicationorganizational skillscustomer engagementtrainingstrategic thinkingproblem-solvingcreativityadaptabilityleadership
Certifications
Bachelor’s degreeproduct marketing certificationSaaS certificationhealthcare technology certification
