Senior Product Marketing Specialist – Healthcare Technology Solutions
Wolters Kluwer
Director, Product Marketing
Nanit
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $170,000 - $180,000 per year
Job Level
Lead
About the role
- Lead Product Marketing Strategy: Collaborate with product leaders to influence roadmap decisions. Own GTM planning, product positioning, messaging and storytelling for hardware, software and our subscription services
- Team Building and Cross Functional Leadership: Help to build out a high performing team; serve as a strategic partner and function to our Product, Sales and Customer Success orgs
- Marketing and Customer Insight: Leverage research, social listening and customer feedback to inform our product roadmaps, messaging and positioning. Craft compelling and differentiated messaging that clearly articulates the unique value proposition of our hardware and the ongoing benefits of our subscription. Translate complex features into clear, consumer-facing benefits for various audiences. Partner with the brand team to bring these to life across channels.
- Market and Competitive Intelligence: Monitor market trends, customer behavior, and the competitive landscape to ensure differentiated, future-ready positioning
- Campaign and Asset Development: Collaborate with Brand and Lifecycle Teams to create impactful and compelling marketing assets and campaigns that drive adoption and engagement
- Performance and Optimization: Measure impact across our funnel metrics, optimize messaging and packaging, and help define our pricing and growth strategies
Requirements
- 8+ years of experience in product marketing, with significant experience in consumer hardware and software
- Strong track record of leading successful GTM launches across both physical and digital product experiences.
- Experience working with retail and channel partners on product launches.
- Strong cross-functional instincts—you know how to influence and align stakeholders around shared outcomes.
- Exceptional communicator, able to articulate complex ideas with clarity and impact.
- Strong operational thinker with a proven ability to scale operations, prioritize effectively, and guide teams towards objectives without stifling creativity.
- A self starter and thinker who brings ideas to the table
- You can effectively bridge product strategy and marketing execution
- A strategic yet hands-on leader who’s not afraid to get in the weeds when needed
Benefits
- Hybrid in office schedule
- Remote work from home month in August
- Flexible PTO (we trust you to take the time you need)
- Equity options so you can share in our growth
- Paid parental leave for all new parents
- Employee discounts on Nanit products
- Work from home stipend
- Monthly team events
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingGTM planningproduct positioningmessagingstorytellingmarket trends analysiscampaign developmentperformance measurementpricing strategyconsumer insights
Soft skills
team buildingcross-functional leadershipcommunicationoperational thinkinginfluencing stakeholdersstrategic thinkingcreativityself-starterclarity in articulationcollaboration
