Product Marketing Manager – Healthcare Education
Wolters Kluwer
Senior Revenue Go-to-Market Specialist
Custom Ink
full-time
Posted on:
Location Type: Hybrid
Location: Arizona, Florida, Texas, Virginia • 🇺🇸 United States
Visit company websiteSalary
💰 $70,000 - $112,000 per year
Job Level
Senior
About the role
- Partner with Enablement and Marketing to develop and distribute field-ready sales assets, promotional kits, and toolkits that support customer appointments, events, and go-to-market campaign launches
- Lead the planning and execution of large-scale field events focused on lead generation: Manage logistics, event kit shipping, vendor coordination, swag procurement, and on-site materials
- Forecast event ROI, facilitate Salesforce lead capture, and own post-event reporting
- Maintain an organized inventory of all field event kits and manage national distribution to Field Sales teams
- Keep a centralized calendar and performance log of all events attended, with documented ROI to report out across the org
- Own swag procurement for the Field Revenue team, including sourcing, ordering, and inventory management of branded merchandise for events and team use
- Own physical location operations across co-working and storefront spaces: Manage lease renewals, vendor relationships, maintenance requests, and merchandise assortments
- Coordinate new location buildouts and cross-functional launch planning
- Maintain accurate and up-to-date Google My Business listings and public-facing profiles, including business hours, photos, and customer comments
- Own upkeep of relevant social media channels associated with Field Sales physical locations
- Coordinate new location buildouts and cross-functional launch planning, as well as decommissioning of existing spaces, including lease closures, vendor offboarding, and merchandise removal
- Build and maintain reporting dashboards to track usage of sales assets, field event performance, and overall GTM program adoption and impact
Requirements
- 5-10+ years GTM, field marketing, sales operations, enablement, or similar strategic sales function
- Strong cross-functional project management experience
- Prior event execution or field activation work preferred
- Excellent written and verbal communication skills
- High attention to detail and organizational strength
- Experience with Salesforce, Google Workspace, Zoominfo and other marketing tools (preferred)
Benefits
- Generous Paid Time Off: Flexible policies and major holidays off
- Comprehensive Health Coverage: Medical, dental, and vision through PPO or HDHP
- Wellness Support: Virtual health and mental health services
- Family-Friendly Benefits: Fully paid parental leave, adoption support, and family-building benefits
- Financial Wellness: 401(k) with match, life insurance, and financial coaching
- Professional Development: Access to training programs, certifications, and tuition assistance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
event planninglead generationinventory managementreporting dashboardsROI forecastingvendor coordinationswag procurementproject managementfield marketingsales operations
Soft skills
communication skillsattention to detailorganizational strengthcross-functional collaborationstrategic thinkingproblem-solvingtime managementleadershipadaptabilitycreativity
