Senior Manager, Product Marketing – Checkout
PayPal
Senior Associate, Product Marketing – MedSup, PDP, Specialty
Humana
full-time
Posted on:
Location Type: Hybrid
Location: Louisville • Illinois, Kentucky, Massachusetts, Texas, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $94,900 - $130,500 per year
Job Level
Senior
About the role
- Assist in the development of go-to-market strategies for MedSup, PDP, and Specialty products
- Collaborate with Product, Compliance, Brand, and Sales teams to ensure alignment and executional excellence
- Support campaign planning, creative development, and performance tracking
- Conduct market research and competitive analysis to inform messaging and positioning
- Help manage marketing calendars, content development, and stakeholder communications
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 4+ years of experience in healthcare marketing, with a focus on Medicare Supplement (MedSup), Prescription Drug Plans (PDP), or specialty products
- Strong understanding of CMS regulations and compliance standards for Medicare-related communications
- Demonstrated ability to support go-to-market strategies, campaign execution, and performance tracking
- Experience collaborating with cross-functional teams including Product, Compliance, Sales, and Brand
- Strong organizational and communication skills
- Familiarity with CMS regulations and senior-focused marketing
Benefits
- Health benefits effective day 1
- Paid time off, holidays, volunteer time and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
go-to-market strategiescampaign executionperformance trackingmarket researchcompetitive analysiscontent development
Soft skills
organizational skillscommunication skillscollaboration
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business
