Senior Manager, Product Marketing – Checkout
PayPal
Principal, Medicaid Product Marketing
Humana
full-time
Posted on:
Location Type: Hybrid
Location: Louisville • Illinois, Kentucky, Massachusetts, Montana, Texas, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $138,900 - $191,000 per year
Job Level
Lead
About the role
- Drive product marketing strategy across lines of business and member segments.
- Lead the development of integrated marketing strategies for Medicaid and Healthy Horizons, aligned with business goals and regulatory requirements.
- Partner with Product, Brand, Compliance, and Market teams to ensure culturally relevant and compliant messaging.
- Oversee campaign planning, creative development, and performance tracking.
- Serve as a subject matter expert on Medicaid audiences, market dynamics, and communication best practices.
- Guide cross-functional teams in executing high-impact, community-focused marketing initiatives.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field.
- 10+ years of experience in healthcare marketing, with a focus on Medicaid or government programs.
- Deep understanding of Medicaid regulations, member engagement strategies, and culturally competent communications.
- Proven leadership in cross-functional collaboration and campaign development.
- Experience collaborating with cross-functional teams including Product, Compliance, Legal, and marketing creative.
- Strong strategic thinking and analytical skills, with the ability to translate complex policy and market dynamics into actionable marketing strategies.
- Excellent communication and leadership skills, with experience presenting to senior stakeholders and external partners.
Benefits
- Health benefits effective day 1
- Paid time off, holidays, volunteer time and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategycampaign planningperformance trackingmember engagement strategiesculturally competent communicationscross-functional collaborationanalytical skillspolicy translationcreative development
Soft skills
leadershipstrategic thinkingcommunicationcollaborationpresentation skills
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Communications
