Custom Ink

Product Marketing

• Partner with Enablement and Marketing to develop and distribute field-ready sales assets, promotional kits, and toolkits that support customer appointments, events, and go-to-market campaign launches
• Lead the planning and execution of large-scale field events focused on lead generation: Manage logistics, event kit shipping, vendor coordination, swag procurement, and on-site materials
• Forecast event ROI, facilitate Salesforce lead capture, and own post-event reporting
• Maintain an organized inventory of all field event kits and manage national distribution to Field Sales teams
• Keep a centralized calendar and performance log of all events attended, with documented ROI to report out across the org
• Own swag procurement for the Field Revenue team, including sourcing, ordering, and inventory management of branded merchandise for events and team use
• Own physical location operations across co-working and storefront spaces: Manage lease renewals, vendor relationships, maintenance requests, and merchandise assortments
• Coordinate new location buildouts and cross-functional launch planning
• Maintain accurate and up-to-date Google My Business listings and public-facing profiles, including business hours, photos, and customer comments
• Own upkeep of relevant social media channels associated with Field Sales physical locations
• Coordinate new location buildouts and cross-functional launch planning, as well as decommissioning of existing spaces, including lease closures, vendor offboarding, and merchandise removal
• Build and maintain reporting dashboards to track usage of sales assets, field event performance, and overall GTM program adoption and impact

Senior Revenue Go-to-Market Specialist

Customer Success Manager

• Manage a diverse book of business across industries, driving customer engagement and health
• Onboard new customers and lead training to ensure adoption and success with the platform
• Facilitate regular check-ins, business reviews, and renewal conversations with customers
• Collaborate with internal partners (e.g., Operations, Customer Merchandise Managers, Sales, and Marketing) to deliver outstanding customer experiences
• Identify growth opportunities, including upsell and cross-sell opportunities, and align value with customer goals
• Monitor customer metrics such as NPS, product usage, and engagement to identify account opportunities
• Champion the voice of the customer internally and suggest process improvements that enhance the customer experience