Email Marketing Lead
BMG Money
Cloud
Email Marketing Specialist
Window Nation
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $80,000 - $90,000 per year
Job Level
Mid-LevelSenior
About the role
- One Goal, One Passion - Growth is Everything at Window Nation.
- Window Nation is seeking an experienced and driven Email Marketing Specialist with a minimum of 5 years' experience who has a passion for data-driven marketing strategies and possesses a strong understanding of digital marketing channels.
- This position will report directly to the Director, Digital Marketing and play a critical part in Window Nation’s lead generation growth and consumer engagement, focusing on email marketing, SMS campaigns, marketing automation, and lead nurturing.
Requirements
- Bachelors degree in marketing, communications, or a related field
- Minimum of 5 years of experience in digital marketing, specifically focused on email marketing, SMS campaigns, marketing automation, and lead nurturing
- Proficiency in email marketing and SMS platforms (e.g., Hatch, Mailchimp, Twilio etc.)
- Strong understanding of best practices for email and SMS marketing, including audience segmentation, A/B testing, and performance analysis
- Experience with marketing automation platforms (e.g., HubSpot, Marketo, Dynamics, etc.) and building complex automated workflows
- Knowledge of HTML/CSS and basic graphic design skills are a plus
- Solid analytical and communication skills with the ability to interpret data, derive and share insights, and make data-driven optimizations
- Uphold best-in-class standards for email and SMS campaigns across the marketing calendar, ensuring compliance with CAN SPAM and TCPA
- Self-motivated and proactive, with the ability to prioritize and manage multiple projects simultaneously
- Understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation
