Window Nation

Email Marketing Specialist

Window Nation

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $80,000 - $90,000 per year

Job Level

Mid-LevelSenior

About the role

  • One Goal, One Passion - Growth is Everything at Window Nation.
  • Window Nation is seeking an experienced and driven Email Marketing Specialist with a minimum of 5 years' experience who has a passion for data-driven marketing strategies and possesses a strong understanding of digital marketing channels.
  • This position will report directly to the Director, Digital Marketing and play a critical part in Window Nation’s lead generation growth and consumer engagement, focusing on email marketing, SMS campaigns, marketing automation, and lead nurturing.

Requirements

  • Bachelors degree in marketing, communications, or a related field
  • Minimum of 5 years of experience in digital marketing, specifically focused on email marketing, SMS campaigns, marketing automation, and lead nurturing
  • Proficiency in email marketing and SMS platforms (e.g., Hatch, Mailchimp, Twilio etc.)
  • Strong understanding of best practices for email and SMS marketing, including audience segmentation, A/B testing, and performance analysis
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo, Dynamics, etc.) and building complex automated workflows
  • Knowledge of HTML/CSS and basic graphic design skills are a plus
  • Solid analytical and communication skills with the ability to interpret data, derive and share insights, and make data-driven optimizations
  • Uphold best-in-class standards for email and SMS campaigns across the marketing calendar, ensuring compliance with CAN SPAM and TCPA
  • Self-motivated and proactive, with the ability to prioritize and manage multiple projects simultaneously
  • Understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation