Email Marketing Manager
Versapay
Senior CRM & Email Marketing Specialist
GoHealth Urgent Care
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
Cloud
About the role
- Design and implement personalized email, SMS, and direct mail campaigns aimed at maximizing customer lifetime value and revenue growth.
- Lead creative briefings in collaboration with Brand and Creative teams, providing data driven recommendations for new and existing email series.
- Develop and refine A/B testing methodologies to optimize campaign effectiveness and engagement.
- Monitor key performance indicators (KPIs) and deliver actionable insights to stakeholders to inform ongoing program enhancements.
- Partner with engineering, data, and analytics teams to advance lifecycle marketing capabilities, including event-based triggers and behavioral segmentation.
- Conduct in-depth analysis of customer data to uncover behavioral trends, preferences, and segmentation opportunities.
- Align lifecycle marketing initiatives with broader retention goals by working closely with marketing, insights, brand, merchandising, and site teams.
Requirements
- Bachelor’s degree in marketing or related field.
- 5+ years in marketing, with an agency or similar role.
- 5+ years of experience in lifecycle marketing, with a strong background in journey building and campaign execution.
- Ability to build and manage customer journeys across Email, SMS, and direct mail to drive retention and revenue.
- Skilled in using Salesforce Marketing Cloud for campaign creation, automation, segmentation, and reporting.
- Experience designing, launching, and optimizing personalized, data-driven marketing campaigns.
- Proficient in deploying and managing tools that support scalable, automated marketing initiatives.
- Strong ability to work across teams (brand, creative, merchandising, analytics) to align marketing efforts.
Benefits
- Health insurance
- Paid time off
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingA/B testingcampaign executioncustomer journey buildingdata analysisbehavioral segmentationpersonalized marketingemail marketingSMS marketingdirect mail marketing
Soft skills
collaborationdata-driven decision makingcommunicationstakeholder engagementcreative thinkingproblem solvingteamworkinsight generationorganizational skillsleadership
Certifications
Bachelor’s degree in marketingmarketing certifications
