Email Marketing Manager

• Design and implement personalized email, SMS, and direct mail campaigns aimed at maximizing customer lifetime value and revenue growth.
• Lead creative briefings in collaboration with Brand and Creative teams, providing data driven recommendations for new and existing email series.
• Develop and refine A/B testing methodologies to optimize campaign effectiveness and engagement.
• Monitor key performance indicators (KPIs) and deliver actionable insights to stakeholders to inform ongoing program enhancements.
• Partner with engineering, data, and analytics teams to advance lifecycle marketing capabilities, including event-based triggers and behavioral segmentation.
• Conduct in-depth analysis of customer data to uncover behavioral trends, preferences, and segmentation opportunities.
• Align lifecycle marketing initiatives with broader retention goals by working closely with marketing, insights, brand, merchandising, and site teams.

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