Product Manager
AvantStay
SQL
Email and SMS Marketing Manager
Wild Alaskan Company
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $70,000 - $90,000 per year
Job Level
Mid-LevelSenior
Tech Stack
SQL
About the role
- Reporting to the Director of Email & SMS Marketing and partnering closely with Creative to maintain brand integrity and maximize conversion.
- Own the development and deployment of all email, SMS, and app push campaigns—covering strategic alignment, concepting, programming, audience segmentation, testing, scheduling, transactional support, and performance analysis.
- Lead end-to-end execution of email, SMS, and app push campaigns aligned with the marketing calendar.
- Write creative briefs, manage content, and oversee QA for accurate, on-brand delivery.
- Direct day-to-day work with the external agency to ensure timely, high-quality campaign builds and manage the day-to-day relationship with our external agency for campaign execution.
- Make copy or creative adjustments and build campaigns as needed to meet fast-moving deadlines.
- Drive A/B and multivariate testing to improve engagement and conversion.
- Partner with the Director of Email & SMS Marketing on lifecycle strategy and growth initiatives.
- Collaborate across brand, data, product, and marketing teams for integrated campaigns.
- Analyze results and share insights to guide future tactics and channel innovation.
- Other duties as assigned.
Requirements
- Works independently in a fast-paced environment, setting priorities and driving projects without heavy oversight.
- 5+ years building and executing marketing campaigns, content, and automations, or equivalent experience.
- Deep expertise in Iterable for email, SMS, and app push, including segmentation, personalization, campaigns, and journeys.
- Solid grasp of responsive HTML/CSS for email; able to troubleshoot and edit code.
- Proven track record managing customer journeys (flows and triggers) and running A/B or multivariate tests.
- Naturally curious and improvement-focused—questions assumptions and acts on insights.
- Decisive and proactive; spots process or data gaps and implements solutions early.
- Owns projects end to end, from idea through build, QA, and performance analysis.
- Collaborates effectively across teams to keep work unblocked and aligned.
- Nice to Haves: Experience creating campaigns for other channels (paid social, search, etc.).
- Nice to Haves: Working knowledge of SQL for audience building and reporting.
- Nice to Haves: Familiarity with Intercom, Looker, Sendgrid, and Hightouch or another CDP.
- Wild Alaskan participates in E-Verify.
