Wild Alaskan Company

Marketing

• Lead end-to-end execution of email, SMS, and app push campaigns aligned with the marketing calendar.
• Write creative briefs, manage content, and oversee QA for accurate, on-brand delivery.
• Make copy or creative adjustments and build campaigns as needed to meet fast-moving deadlines.
• Drive A/B and multivariate testing to improve engagement and conversion.
• Partner with the Director of Lifecycle Marketing on lifecycle strategy and growth initiatives.
• Collaborate across brand, data, product, and marketing teams for integrated campaigns.
• Analyze results and share insights to guide future tactics and channel innovation.
• Other duties as assigned.

Email & SMS Marketing Manager

QA Engineer

• Execute manual test cases and scenarios to validate functionality, reliability, and performance.
• Run and analyze automated tests, and communicate results
• Assist with test planning for releases by identifying risks and coverage needs.
• Participate throughout the Software Development Lifecycle, staying aligned with engineering priorities.
• Maintain assigned test cases in the test management system and ensure coverage stays current.
• Reproduce, document, and prioritize defects, escalating issues based on severity and impact.
• Execute existing automated tests and review results to identify failures and regressions.
• Support testing of workflows that involve backend systems such as ERP, inventory, or fulfillment tools.
• Collaborate with Engineering, Product, and Operations to resolve testing issues and improve release readiness.
• Identify gaps in test coverage and suggest improvements to testing processes.

Email & SMS Marketing Manager

Quality Assurance Analyst II