Wild Alaskan Company

Marketing

• Own and evolve the loyalty and CRM strategy, including the subscription lifecycle vision, member personalization strategy, and long-term roadmap.
• Develop and manage a multi-quarter testing and learning agenda to continuously improve member engagement and retention.
• Identify and prioritize high-impact opportunities across member acquisition, onboarding, box customization, and reactivation.
• Oversee the design and execution of complex, automated lifecycle journeys across Iterable and other engagement platforms.
• Lead audience strategy and segmentation frameworks to drive box add-ons, membership upgrades, and referral behavior.
• Ensure seamless orchestration of omnichannel campaigns across email, SMS/MMS, and the logged-in member experience.
• Own conversion from channel to site.
• Establish and monitor KPIs and success metrics focused on churn reduction, LTV, and member health.
• Lead advanced experimentation strategies (A/B, multivariate testing) and translate insights into scalable improvements.
• Partner with analytics teams to enhance customer data architecture and predictive modeling (e.g., churn propensity).

Senior Lifecycle Marketing Manager