Wild Alaskan Company

Marketing

• Reporting to the Director of Email & SMS Marketing and partnering closely with Creative to maintain brand integrity and maximize conversion.
• Own the development and deployment of all email, SMS, and app push campaigns—covering strategic alignment, concepting, programming, audience segmentation, testing, scheduling, transactional support, and performance analysis.
• Lead end-to-end execution of email, SMS, and app push campaigns aligned with the marketing calendar.
• Write creative briefs, manage content, and oversee QA for accurate, on-brand delivery.
• Direct day-to-day work with the external agency to ensure timely, high-quality campaign builds and manage the day-to-day relationship with our external agency for campaign execution.
• Make copy or creative adjustments and build campaigns as needed to meet fast-moving deadlines.
• Drive A/B and multivariate testing to improve engagement and conversion.
• Partner with the Director of Email & SMS Marketing on lifecycle strategy and growth initiatives.
• Collaborate across brand, data, product, and marketing teams for integrated campaigns.
• Analyze results and share insights to guide future tactics and channel innovation.
• Other duties as assigned.

Email and SMS Marketing Manager