Senior Lifecycle Marketing Manager

Wild Alaskan Company

Senior Lifecycle Marketing Manager driving CRM strategy and engagement for a sustainable seafood community in a remote setting. Leading data-driven initiatives and complex lifecycle marketing.

Posted 5/28/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $100,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Own and evolve the loyalty and CRM strategy, including the subscription lifecycle vision, member personalization strategy, and long-term roadmap.
Develop and manage a multi-quarter testing and learning agenda to continuously improve member engagement and retention.
Identify and prioritize high-impact opportunities across member acquisition, onboarding, box customization, and reactivation.
Oversee the design and execution of complex, automated lifecycle journeys across Iterable and other engagement platforms.
Lead audience strategy and segmentation frameworks to drive box add-ons, membership upgrades, and referral behavior.
Ensure seamless orchestration of omnichannel campaigns across email, SMS/MMS, and the logged-in member experience.
Own conversion from channel to site.
Establish and monitor KPIs and success metrics focused on churn reduction, LTV, and member health.
Lead advanced experimentation strategies (A/B, multivariate testing) and translate insights into scalable improvements.
Partner with analytics teams to enhance customer data architecture and predictive modeling (e.g., churn propensity).

Requirements

What you’ll need

6–8+ years of experience in CRM, loyalty, lifecycle marketing, or related roles.
Proven experience owning CRM strategy and roadmap development in a DTC or Subscription environment.
Deep expertise in marketing automation platforms (Iterable required).
Extensive experience in audience segmentation, journey orchestration, and retention strategy.
Demonstrated success leading testing and optimization programs at scale.
Experience working in e-commerce, subscription services, food/beverage, or premium consumer brands.

Benefits

Comp & perks

health, vision, and dental insurance
401k
PTO
safe/sick time
vacation
parental leave
delicious box of free fish every month

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRM strategylifecycle marketingaudience segmentationjourney orchestrationA/B testingmultivariate testingmember personalizationKPI monitoringchurn reductionpredictive modeling

Soft Skills

leadershipstrategic thinkinganalytical skillscommunicationcollaborationproblem-solvingcreativityadaptabilityproject managementcustomer focus