WeVideo

Product Marketing

• Collaborate with product and marketing teams to create compelling product positioning and messaging that resonates with diverse audiences
• Conduct competitive analysis and shape strategies to highlight our unique strengths across key markets
• Drive sales enablement, providing the sales team with insights from data and competitive research to meet customer needs, ensuring clear differentiation in the market
• Create and distribute essential sales tools and resources, including presentations, product sheets, and training materials, to keep the sales team informed and effective
• Partner with the events team to enhance product presence and engagement at conferences and events, including ownership of the conference presentation proposal process
• Plan and execute successful product and feature launches, coordinating seamlessly with cross-functional teams
• Keep abreast of industry trends and technologies to identify new opportunities which ultimately serve the long-term strategy to position products
• Track the effectiveness of product marketing initiatives, making data-driven recommendations for improvement

Associate Product Marketing Manager

• Collaborate with product and marketing teams to create compelling product positioning and messaging that resonates with diverse audiences.
• Conduct competitive analysis and shape strategies to highlight our unique strengths across key markets.
• Drive sales enablement, providing the sales team with insights from data and competitive research to meet customer needs, ensuring clear differentiation in the market.
• Create and distribute essential sales tools and resources, including presentations, product sheets, and training materials, to keep the sales team informed and effective.
• Partner with the events team to enhance product presence and engagement at conferences and events, including ownership of the conference presentation proposal process.
• Plan and execute successful product and feature launches, coordinating seamlessly with cross-functional teams.
• Keep abreast of industry trends and technologies to identify new opportunities which ultimately serve the long-term strategy to position products.
• Track the effectiveness of product marketing initiatives, making data-driven recommendations for improvement.