WEP Clinical

SEO Marketing

• Own the end-to-end management of WEP Clinical’s website, including information architecture, content, performance, UX, and ongoing optimization.
• Maintain, update, and govern website content using WordPress, ensuring accuracy, consistency, responsiveness, and alignment with brand guidelines and healthcare industry standards.
• Plan and execute a strategic roadmap of website improvements across navigation, page layouts, visuals, content structure, and technical performance.
• Lead the visual design and user experience of the website, designing page layouts, landing pages, and visual components (e.g., hero sections, imagery, icons) that reflect a professional, modern brand.
• Ensure website content is clear, scannable, and conversion-focused, with strong messaging, logical hierarchy, and effective calls to action across all pages.
• Coordinate with external developers and contractors to deliver complex technical updates, enhancements, and integrations as required.
• Lead keyword, topic, and competitor research aligned to WEP’s services and therapeutic focus areas, leveraging SEO platforms such as Semrush.
• Implement and manage on-page and technical SEO best practices, including metadata, internal linking, structured data, site architecture, page speed, crawlability, redirects, and XML sitemaps.
• Collaborate with marketing and content teams to plan, structure, and optimize content for performance across traditional search engines and AI-powered search experiences.
• Set up, maintain, and monitor analytics and tracking tools (e.g., GA4, Google Search Console), defining and tracking key performance metrics including traffic, engagement, conversions, and bounce rates.
• Analyze performance data, conduct A/B or multivariate testing on key pages and elements, and deliver actionable insights and regular reporting against agreed targets.
• Partner closely with Marketing, Business Development, and Service Line Leads to translate commercial and campaign objectives into effective web pages, landing experiences, and event or campaign support.

Website & SEO Manager

Director

• Provide leadership for client strategies in Market Access and HEOR programs, including evidence generation, pricing, value communication, and HTA policy requirements, working with internal and external stakeholders.
• Drive business development for Market Access programs, contributing to WEP Market Access strategic consulting growth across ATMPS, Oncology, and Rare Diseases.
• Secure new client contracts and lead projects, leveraging WEP infrastructure to ensure successful delivery.
• Develop a ‘Key Account’ management approach to forecast new business, manage Total Contract Value (TCV), and shape client legacy strategies.
• Build and enhance WEP Clinical capabilities to support client transitions from clinical trials, OLE, EAP, NPP, and early access programs to commercial access and positive payer recommendations.
• Create a preferred partner environment for clients, ensuring strategic support for asset commercialization and licenced indications.
• Lead client strategies on marketing authorisations, early access schemes, competitor analysis, pricing/reimbursement, value propositions, and innovative pricing implementation.
• Manage client programs from scoping to delivery, including proposals, SOW agreements, and allocation of internal or external Market Access resources.
• Develop MAx team capabilities in HEOR, value propositions, HTA dossier development, health economic modeling, and EU Joint Clinical Assessment (JCA) updates, while collaborating cross-functionally with other departments.
• Oversee third-party vendor management, forecasting, budgeting/P&L, and drive WEP Market Access objectives across business, team, and personal performance.

Director of Market Access

Technical Project Manager

• Establish and embed a pragmatic PMO framework, including project lifecycle, governance, standards, templates, controls, and reporting appropriate to the organisation’s size and maturity.
• Define and maintain consistent project methodologies, documentation, and tools to ensure transparency and effective delivery across the IT portfolio.
• Provide portfolio-level visibility, including prioritisation, dependency management, risk tracking, and executive reporting.
• Lead and deliver multiple concurrent IT initiatives end-to-end, ensuring outcomes are achieved on time, within scope, and within budget.
• Act as hands-on Project Manager for high-impact initiatives, including customer digital platforms, Office 365 rationalisation and enhancement, and Microsoft Dynamics 365 Business Central implementation.
• Develop and manage detailed project plans, schedules, budgets, risk and issue registers, and communication plans.
• Proactively identify, manage, and mitigate risks, issues, and dependencies to minimise delivery impacts.
• Partner with business leaders, IT teams, and third-party vendors to align requirements, priorities, and expectations.
• Facilitate project governance forums, including steering committees, status reporting, and decision-making processes.
• Support change management and ensure effective transition and handover to operations, while driving continuous improvement through lessons learned.

Senior IT Project Manager

Clinical Operations

• Provide visionary, global leadership for all aspects of clinical program delivery
• Ensure that clinical studies uphold the highest standards of quality, compliance, and operational excellence across all regions
• Manage key sponsor relationships and coordinate both internal teams and external vendors
• Drive operational performance, oversee global study execution, and champion continuous improvement initiatives
• Partner closely with sponsors to deliver studies on time, within scope, and to the highest quality standards
• Play a pivotal role in business development, contributing to proposal strategy, bid defense, and organizational growth initiatives

Website & SEO Manager

Director of Market Access

Senior IT Project Manager

Senior Director, Clinical Operations