Director of Partnerships
Togetherwork
Influencer Marketing Manager
WeMod
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Scale creator partnership program across gaming, tech, and adjacent verticals
- Manage end-to-end influencer campaigns including outreach, negotiations, briefing, content review, and payment workflows
- Develop and execute structured testing across partnership models
- Build relationships with gaming creators, talent managers, and agencies to establish a robust creator pipeline
- Create comprehensive creator briefs that balance brand messaging with authentic creator voice and audience fit
- Collaborate with Performance Marketing to optimize assets for paid social campaigns and lifecycle marketing
- Build automated workflows to identify high performing creator content for paid amplification and scale clip farming with organic social
- Partner with Product Marketing, Brand, and Organic Social to align creator content and repurpose assets
- Track and analyze influencer campaign performance across awareness, engagement, and conversion metrics
- Identify high-performing creator types, content formats, and messaging themes for scaling
- Optimize reporting dashboards for visibility into influencer marketing ROI and pipeline health
- Use data insights to refine creator selection criteria and campaign optimization strategies
Requirements
- 5+ years of influencer marketing experience, preferably in gaming, tech, or consumer software
- Proven track record scaling creator programs from startup to growth stage
- Strong analytical skills with experience using data to optimize campaign performance
- Excellent project management skills with ability to handle multiple campaigns simultaneously
- Deep understanding of gaming (or adjacent) culture and creator landscape across platforms (YouTube, TikTok, Instagram, Twitch)
- Experience working closely with performance marketing teams and paid media optimization
- Background in gaming industry or passion for PC gaming (nice-to-have)
- Experience with creator management platforms and influencer marketing tools (nice-to-have)
- Understanding of performance marketing principles and paid social optimization (nice-to-have)
- Experience managing rebrand or product transition campaigns (nice-to-have)
- Knowledge of content creation workflows and video production processes (nice-to-have)
- Familiarity with gaming terminology, communities, and cultural nuances (nice-to-have)
