Social Media Advertising Strategist
Abe
Social Media and Influencer Marketing Manager
Bodily
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own strategy and execution across Instagram, TikTok, Pinterest, and other organic channels
- Develop and manage a rolling content calendar (~5 posts/week) that supports brand and business priorities
- Concept, write, shoot, and edit content—including short-form video and original graphics
- Write clear, engaging, and on-brand copy that brings our voice and content pillars to life
- Respond to comments and mentions; engage with aligned brands and creators to build community
- Track performance and report regularly; use insights to inform what’s next
- Continuously surface ideas, test them, and adjust based on what the data shows
- Identify and engage influencers and creators aligned with our brand and mission
- Negotiate mutually beneficial terms, starting with product seeding and growing into paid collaborations
- Manage influencer partnerships end-to-end: outreach, contracting, briefing, asset review, and performance tracking
- Ensure influencer content aligns with marketing campaigns and delivers ROI
- Maintain a clear, organized system for tracking outreach, activations, and results
Requirements
- 4–6+ years of experience managing brand social media and influencer programs
- Demonstrated ability to create compelling short-form video content—must submit examples with your application
- Strong video editing and graphic design skills; must be able to create assets independently
- Proven track record of growing followers and engagement across platforms
- Deep understanding of platform best practices, content formats, and audience behavior
- Excellent copywriting and editorial judgment—you can make complex topics relatable and digestible
- Highly analytical—you use data to evaluate performance and iterate intelligently
- Personally connected to the topics Bodily covers (pregnancy, postpartum, breastfeeding, and pregnancy loss) or deeply interested in learning about them
