WeMod

Influencer Marketing

• Lead creator sourcing and recommendations: identify high-fit creators across YouTube, Instagram, TikTok, and Twitch using multi-dimensional scoring (audience demographics, engagement quality, content authenticity, brand safety, and strategic campaign alignment)
• Develop and apply consistent evaluation frameworks that go beyond surface metrics to assess true creator-game fit
• Monitor gaming content trends and emerging creators to identify partnership opportunities
• Direct other team member(s) on pipeline research and data collection while owning the strategic assessment and prioritization
• Own all creator deal structures: determine deliverable scope, usage rights, timeline requirements, and propose rates using established frameworks
• Lead creator negotiations independently: scope deliverables, align on timelines, determine fair rates, negotiate usage rights, and close agreements
• Write compelling, personalized outreach that demonstrates understanding of the creator's content and audience
• Make strategic calls on deal terms and escalate only when exceptions to standard frameworks are needed
• Manage contract processes including redlines, approvals, and signature collection
• Serve as primary relationship manager for assigned creator partnerships, maintaining momentum from pitch through deliverable approval
• Own end-to-end campaign timelines: backward plan from launch dates, coordinate dependencies, identify risks, and escalate blockers proactively
• Align creator activations with key company moments (feature launches, game releases, seasonal campaigns)
• Generate tracking URLs, manage content review cycles, and ensure creators have clear posting guidelines
• Coordinate UTM tracking, asset collection, and performance reporting
• Set clear expectations for what data and insights you need from the team to make informed decisions
• Audit existing creator management systems (Airtable) and implement improvements that increase usability and data accuracy
• Build scalable templates, workflows, and documentation that reduce training time and execution friction
• Identify bottlenecks in approval processes, briefing cycles, and asset management; propose and implement solutions
• Track campaign budgets, process contracts and invoices, collect W-8/W-9 forms
• Maintain organized asset library with consistent naming conventions: briefs, contracts, usage rights documentation, raw files, and approved cutdowns
• Ensure anyone on the team can quickly locate what they need

Influencer Marketing Associate

• Scale creator partnership program across gaming, tech, and adjacent verticals
• Manage end-to-end influencer campaigns including outreach, negotiations, briefing, content review, and payment workflows
• Develop and execute structured testing across partnership models
• Build relationships with gaming creators, talent managers, and agencies to establish a robust creator pipeline
• Create comprehensive creator briefs that balance brand messaging with authentic creator voice and audience fit
• Collaborate with Performance Marketing to optimize assets for paid social campaigns and lifecycle marketing
• Build automated workflows to identify high performing creator content for paid amplification and scale clip farming with organic social
• Partner with Product Marketing, Brand, and Organic Social to align creator content and repurpose assets
• Track and analyze influencer campaign performance across awareness, engagement, and conversion metrics
• Identify high-performing creator types, content formats, and messaging themes for scaling
• Optimize reporting dashboards for visibility into influencer marketing ROI and pipeline health
• Use data insights to refine creator selection criteria and campaign optimization strategies

Influencer Marketing Manager

Product Designer

• WeMod mission: make gaming more fun by building the world’s ultimate PC game companion used by millions.
• Partner closely with Lead Product Designer and experienced team to craft intuitive, empowering experiences across product portfolio.
• Own design problems end-to-end, from research and ideation through shipping and continuous iteration.
• Design features including enhanced mod discovery, interactive game guides, maps, and community-driven features.
• Influence product strategy through design and collaborate with leadership to define the evolving platform.
• Operate autonomously while collaborating closely with team members.
• Partner directly with engineers to ensure designs translate into performance-sensitive gaming experiences.
• Lead user research and translate insights into actionable product improvements.
• Contribute to evolving design standards and the design system; adapt between strategy and hands-on execution.