WellBiz Brands, Inc.

Operations

• Drive franchisee engagement, operational consistency, and unit-level economic performance across the Drybar system.
• Coach franchise owners on revenue growth, profitability, staffing, membership performance, and guest experience.
• Lead and develop a team of Directors, Senior Managers, and Managers supporting the Drybar franchise network.
• Establish accountability, coaching standards, and operational alignment across the team.
• Oversee operational execution of brand initiatives, programs, and strategic priorities.
• Partner cross-functionally with internal teams to support successful project management and rollout execution.
• Build strong relationships with franchise owners through consistent communication, visibility, and partnership.
• Lead operational meetings, webinars, business reviews, and franchisee engagement forums.
• Analyze business performance metrics and KPIs to identify opportunities and operational risks.
• Drive continuous improvement initiatives that support franchisee success and operational scalability.
• Maintain regular travel and field visibility across the Drybar system.
• Participate in leadership meetings, strategic initiatives, and special projects as assigned.

Senior Director, Operations

• Responsible for operational support and professional business guidance for franchise owners
• Ensure compliance with operational and procedural standards
• Address operational issues and support business analysis
• Conduct in-person and virtual training for studios
• Lead monthly collaboration calls with Franchise Owners
• Lead webinars and facilitate regional meetings
• Collaborate with the Support Center to implement new programs

Director, Operations

Sales

• Own enterprise learning and performance strategy supporting business priorities
• Collaborate with brand leadership, operations, and cross-functional departments to identify capability gaps impacting revenue growth, operational performance, and franchisee success.
• Lead franchise capability and revenue performance strategies that drive adoption of key business initiatives through improvements in membership conversion, retention, rebooking, revenue per visit, and overall studio performance.
• Support franchisees and operational leaders by providing data-backed insights, ensuring financial goals, expense management, and KPIs are met.
• Monitor key performance indicators (KPIs) and identify opportunities to improve studio-level profitability and overall system growth.
• Lead the strategy and development of training programs aligned with business objectives to drive measurable performance improvements.
• Develop and implement curriculum and instructional tools focused on: Financial performance management (P&L, expense ratios, COGS, labor optimization).
• Membership conversion, lead generation, and customer retention strategies.
• Operational excellence and brand standards execution.
• Direct the development of scalable learning programs, tools, and resources for internal and franchisee audiences by leading and developing team members, leveraging cross-functional partners and subject matter experts while contributing to content creation and program design as needed.
• Own the strategic direction, governance, and optimization of the LMS framework
• Ensure learning platform(s) effectively support franchise operations, innovation launches, compliance requirements, and location-level development
• Lead vendor management and platform roadmap planning to improve user experience, engagement, utilization, and business impact.
• Establish standards for learning structure, content organization, and learner journeys across all brands.
• Partner with operational teams and franchisees to ensure strategy, tools, and training materials are executed effectively across all brands and markets; this may include virtual or in-person facilitation, with or without operational partners.
• Measure the impact of tools and training programs through KPIs such as revenue growth, behavior change, and operational improvements.
• Continuously refine programs, materials, and processes based on performance data, feedback, and emerging business needs.
• Drive the adoption of proven best practices to ensure franchisees achieve revenue and performance targets.
• Lead, coach, and develop direct reports, fostering accountability, professional growth, and high performance.
• Establish priorities and allocate resources to ensure the successful execution of learning, LMS, and sales performance initiatives.
• Conduct performance management activities, including goal setting, feedback, and development planning.
• Other duties and projects as assigned by supervisor and department heads.

Director, Learning Strategy and Sales Performance

Manager

• Support, align, and manage franchisee organizations in the real estate process
• Collaborate with team members in the assessment and execution of strategic market plans
• Source and evaluate real estate opportunities to present to franchisees
• Manage administration of critical departmental functions

Manager, Real Estate

Procurement

• Managing select product categories at WAVE, including both vendor and product recommendations in collaboration with the Sr Manager of Category Management and WAVE leadership as required.
• Identify, evaluate, and recommend new and replacement products for consideration and approval by the Sr. Manager of Category Management.
• Support the company’s innovation strategy, in collaboration with the Sr Manager of Category Management and WAVE leadership, along with the WellBiz marketing, training, and operations teams, including: Support innovation priorities for the brands, including helping to determine the potential impact of each innovation concept and the level of effort to bring it to life.
• Product sourcing in support of in-flight and pending innovation projects in support of pilot needs and rollout needs.
• Administration of the company’s item master, including all relevant product attributes for both new and existing items.
• Support WAVE’s B2B and B2C site management through the company’s selected vendor, TVG.
• Periodic review of products to ensure timely update of item lifecycle status (pending, active, discontinued, obsolete, inactive), and coordinating the same with other team members.
• Maintain product pricing and cost updates in Oracle & NetSuite, and coordinate retail price updates with company IT personnel in the relevant point-of-sale system for each brand.
• Review item costs, trends & competition, and provide recommendations for: Consumer-level retail prices (MSRP) to be charged in shops, salons, and studios, as well as the company’s consumer website(s) and third-party retailers (i.e., Nordstrom).
• Establish wholesale prices to shops, salons, and studios, as well as third-party retailers.
• Price increases on a semi-annual and annual basis, as needed.
• Support other team members & vendors with forecasts for replenishment and new products to issue purchase orders to suppliers.
• Other duties and projects as assigned by supervisor and department heads.

Manager, Buyer – Procurement & Vendor Management

Account Executive

• Support membership growth initiatives across our brand portfolio
• Drive membership sales for new studio openings and pre-sale campaigns
• Nurture prospective members and contribute to membership growth objectives
• Develop and execute membership pre-sale campaigns
• Generate, engage, and convert prospective member leads
• Provide periodic reports summarizing lead activity and membership sales results
• Develop strategies to improve membership acquisition, conversion, and retention
• Deliver insights and recommendations regarding membership growth opportunities

Senior Director, Operations

Director, Operations

Director, Learning Strategy and Sales Performance

Manager, Real Estate

Manager, Buyer – Procurement & Vendor Management

Membership Sales Consultant