WellBiz Brands, Inc.

Manager

• Support, align, and manage franchisee organizations in the real estate process
• Collaborate with team members in the assessment and execution of strategic market plans
• Source and evaluate real estate opportunities to present to franchisees
• Manage administration of critical departmental functions

Manager, Real Estate

Procurement

• Managing select product categories at WAVE, including both vendor and product recommendations in collaboration with the Sr Manager of Category Management and WAVE leadership as required.
• Identify, evaluate, and recommend new and replacement products for consideration and approval by the Sr. Manager of Category Management.
• Support the company’s innovation strategy, in collaboration with the Sr Manager of Category Management and WAVE leadership, along with the WellBiz marketing, training, and operations teams, including: Support innovation priorities for the brands, including helping to determine the potential impact of each innovation concept and the level of effort to bring it to life.
• Product sourcing in support of in-flight and pending innovation projects in support of pilot needs and rollout needs.
• Administration of the company’s item master, including all relevant product attributes for both new and existing items.
• Support WAVE’s B2B and B2C site management through the company’s selected vendor, TVG.
• Periodic review of products to ensure timely update of item lifecycle status (pending, active, discontinued, obsolete, inactive), and coordinating the same with other team members.
• Maintain product pricing and cost updates in Oracle & NetSuite, and coordinate retail price updates with company IT personnel in the relevant point-of-sale system for each brand.
• Review item costs, trends & competition, and provide recommendations for: Consumer-level retail prices (MSRP) to be charged in shops, salons, and studios, as well as the company’s consumer website(s) and third-party retailers (i.e., Nordstrom).
• Establish wholesale prices to shops, salons, and studios, as well as third-party retailers.
• Price increases on a semi-annual and annual basis, as needed.
• Support other team members & vendors with forecasts for replenishment and new products to issue purchase orders to suppliers.
• Other duties and projects as assigned by supervisor and department heads.

Manager, Buyer – Procurement & Vendor Management

Account Executive

• Support membership growth initiatives across our brand portfolio
• Drive membership sales for new studio openings and pre-sale campaigns
• Nurture prospective members and contribute to membership growth objectives
• Develop and execute membership pre-sale campaigns
• Generate, engage, and convert prospective member leads
• Provide periodic reports summarizing lead activity and membership sales results
• Develop strategies to improve membership acquisition, conversion, and retention
• Deliver insights and recommendations regarding membership growth opportunities

Membership Sales Consultant

Social Media Manager

• Develop and execute social media and content strategies aligned to brand and campaign objectives set by marketing leadership
• Translate integrated campaigns into channel-specific content plans that reflect platform best practices and audience behavior
• Continuously optimize content approach based on performance insights, platform changes, and audience engagement trends
• Own and manage the social content calendar for your portfolio of brands, ensuring alignment with campaign priorities and key business initiatives
• Partner with creative teams to brief, develop, and deliver social-first content, including short-form video, graphics, and real-time content
• Create and publish content directly as needed, particularly for timely, reactive, or lower-lift opportunities
• Ensure all content is on-brand, consistent in voice, and tailored appropriately by platform
• Manage timelines, approvals, intake coordination, asset routing, and cross-functional follow-up
• Drive community strategy + social listening (platform behaviors, audience engagement patterns, trend awareness, etc.)
• Manage day-to-day community engagement across social platforms, including monitoring and responding to comments, messages, and reviews
• Escalate customer or reputational issues as needed in partnership with internal stakeholders
• Foster an active and engaged online community through thoughtful, timely interaction
• Partner with brand, communications, and campaign teams to ensure social is integrated into all major initiatives
• Collaborate with paid media teams to align organic and paid strategies, including content testing and performance learnings
• Work with franchisees and field teams to identify, curate, and amplify relevant local content and success stories
• Track, analyze, and report on social and content performance, including engagement, reach, and content effectiveness
• Use data and insights to inform ongoing content optimization and future planning
• Stay current on platform updates, emerging trends, and competitive activity, and apply relevant learnings to improve performance
• Proactively test new formats, features, and platforms to enhance reach and engagement
• Bring forward actionable recommendations to evolve content strategy and execution
• Support franchisees on platform access and questions
• Other duties and projects as assigned by supervisor and department heads.

Manager, Social Media & Content

Vice President

• Leads the vision, strategy, and P&L-aligned goals for the Customer Analytics & Insight practice across WellBiz Brands; partners with executive leadership to inform cross-enterprise investment decisions
• Build the customer analytics & insight practice from the ground up: define operating model, hire core capabilities (data engineering, data science, analytics, CRM, research, UX/CRO), select platforms/vendors, and establish governance, KPIs, and a multi-year roadmap.
• Scope & scale: support five WellBiz brands; manage direct reports and agency partners (own budget, vendor relationships, and resource planning).
• Lead, develop, and performance manage analytics, CRM, retention, VOC/research, and digital teams and external agencies; set clear objectives, OKRs, career development plans, and resource allocation.
• Act as a critical business partner to brand leads—collaborate to surface and validate insights that inform brand strategy, product/service innovation, member growth, and franchise enablement; translate executive priorities into analytics and activation roadmaps.
• Own day-to-day tactical execution through team and agency partners to deliver strategic priorities (campaigns, lifecycle programs, A/B tests, SEO, site optimizations) on time and on budget while ensuring alignment to enterprise KPIs.
• Define and lead data science capabilities: LTV, propensity and uplift modeling, predictive analytics, feature engineering, and ML-driven personalization to power CRM, retention, and product innovation.
• Design and govern rigorous test & control frameworks and pilots (A/B, multivariate, holdout/geo/cohort experiments); ensure statistical validity, incrementality measurement, and clear success criteria.
• Establish enterprise measurement & attribution standards: unified KPIs, uplift/incrementality analysis, ROI frameworks, executive dashboards, and a regular reporting cadence tying initiatives to financial outcomes.
• Own CRM & 1:1 communications strategy across brands—architect national always-on programs and recommended localized tactics; empower franchisees with playbooks, templates, toolkits, and governance to execute locally.
• Oversee web/digital experience strategy: CRO, A/B testing, SEO, content optimization, and partnership with MarTech/Product to drive acquisition, conversion, and site monetization.
• Operate at both tactical (“zoom in”) and strategic (“zoom out”) levels: manage execution details while synthesizing aggregated findings (consumer migrations, cohort/quartiles, psychographics) into enterprise recommendations that drive brand positioning, innovation, and go-to-market strategy.
• Translate complex data and insights into clear, franchisee-facing actions, playbooks, training, and dashboards that enable local adoption and measurable results.
• Partner cross-functionally with Finance, Brand, Franchise Operations, Product, and Commercial leaders to align insight priorities with P&L, pricing, and operational readiness.
• Build repeatable processes and playbooks for insight generation, segmentation, experimentation, and localized franchise enablement; continuously improve data governance, privacy/compliance, and measurement rigor.
• Report regularly to senior leadership with concise executive summaries, business cases, and ROI backed recommendations to influence strategic investment and roadmap decisions.

Vice President, Customer Strategy, Analytics & Retention

• Provide project management and construction support for all new and existing locations across the WellBiz Brand portfolio.
• Guide franchise owners through the site development process, working with vendors and support the architectural and permitting process.
• Review construction drawings, sign renderings, general contractor schedules, and bids, vendor quotes, and manage project files and administrative tasks.
• Work cross-functionally and ensure each location is built to brand standards.
• Support the Development process through online systems, process and tools.
• Oversee the implementation and optimization of development systems related but not limited to, project management tools, primary datasheets, GIS, CRM systems.
• Improve efficiency, scalability and reliability by leveraging the seamless integration of systems used by Development.
• Support the Business Intelligence (BI) and analytics need for information in an easily digestible format.
• Work with franchisees to provide project management and construction support for new locations and relocations.
• Partner with Design, Development, Real Estate, NSO team, and other key stakeholders for construction process updates.
• Lead weekly status calls with franchise owners and third-party vendors to discuss project status and updates on construction drawings, permits, etc.
• Manage the construction process and hold GCs accountable to brand standards, CDs, and project timelines.

Manager, Real Estate

Manager, Buyer – Procurement & Vendor Management

Membership Sales Consultant

Manager, Social Media & Content

Vice President, Customer Strategy, Analytics & Retention

Senior Manager, Real Estate & Construction