Senior Director, Operations

WellBiz Brands, Inc.

Senior Director of Operations responsible for driving franchisee performance and operational excellence at Drybar. Leading support functions and coaching franchise owners to improve business outcomes.

Posted 7/21/2026full-timeRemote • Colorado • 🇺🇸 United StatesSenior💰 $125,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong leadership and operational acumen in franchise management, focusing on revenue growth, profitability, and team development. Proficient in analyzing performance metrics to drive continuous improvement and operational scalability across multi-unit franchise systems.

Highest-signal resume keywords

Franchise Operations ManagementMulti-Unit LeadershipCoaching Franchise OwnersBusiness Performance AnalysisMicrosoft Office Proficiency

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Franchise Operations ManagementBusiness Performance AnalysisMulti-Unit LeadershipOperational ExecutionRevenue Growth StrategiesProfitability CoachingKPI AnalysisContinuous Improvement InitiativesStaffing OptimizationProject Management

Soft Skills

Excellent Communication SkillsCoaching and MentoringCollaborative MindsetAdaptabilityAttention to Detail

Industry Keywords

Franchise SystemsBeauty IndustryWellness SectorRetail OperationsService-Based Franchises

About the role

Key responsibilities & impact

Drive franchisee engagement, operational consistency, and unit-level economic performance across the Drybar system.
Coach franchise owners on revenue growth, profitability, staffing, membership performance, and guest experience.
Lead and develop a team of Directors, Senior Managers, and Managers supporting the Drybar franchise network.
Establish accountability, coaching standards, and operational alignment across the team.
Oversee operational execution of brand initiatives, programs, and strategic priorities.
Partner cross-functionally with internal teams to support successful project management and rollout execution.
Build strong relationships with franchise owners through consistent communication, visibility, and partnership.
Lead operational meetings, webinars, business reviews, and franchisee engagement forums.
Analyze business performance metrics and KPIs to identify opportunities and operational risks.
Drive continuous improvement initiatives that support franchisee success and operational scalability.
Maintain regular travel and field visibility across the Drybar system.
Participate in leadership meetings, strategic initiatives, and special projects as assigned.

Requirements

What you’ll need

Bachelor’s degree in Business, Operations, Management, or related field preferred
7+ years of franchise operations, multi-unit leadership, or field support experience
3+ years of experience leading and developing operational support teams
Demonstrated experience coaching franchise owners or multi-unit operators on business performance and profitability
Experience supporting beauty, wellness, retail, hospitality, or service-based franchise systems preferred
Multi-unit operational leadership experience is strongly preferred
Proven leadership, coaching, and mentoring experience
Strong business and operational acumen with the ability to analyze performance metrics and identify opportunities for growth
Excellent communication and presentation skills, both written and verbal
The ability to prioritize, stay organized, and adapt quickly in a changing environment
Confidence in navigating difficult conversations and influencing others toward action
A collaborative, solutions-oriented mindset with high attention to detail
The ability to remain calm and effective under pressure and tight deadlines
Proficiency with Microsoft Office and general computer applications

Benefits

Comp & perks

Flexible time off and holiday schedule
Medical, dental, vision, and life insurance
Health Savings Account
Flexible Spending Account
401K match
Monthly allowance for spending at WellBiz Brands, Inc. owned brands
Cell Phone reimbursement
Free Employee Assistance Plan