Communications and Campaign Manager
Achievers
Executive Director, HCP Omnichannel Content Innovation
WebMD
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteJob Level
Lead
About the role
- Lead the strategy for editorial innovation and evolution across our platforms and channels.
- Develop test content working with content and design creators.
- Model and project potential audience engagement for content.
- Work with marketing innovation to test concepts.
- Work across content, product and marketing groups to identify additional content innovation opportunities.
- Work across groups to help develop plans to operationalize successful ideas.
- Forecast and manage budget.
- Ensure that winning concepts fit tightly with business goals and other product and content supporting them; ensure that the content universe works together without siloed pieces.
- Manage people and teams across a matrixed organization.
- Partner with other content and marketing leaders, plus product to help operationalize winning concepts.
- Leverage data analytics, AI, social listening and other technologies to spot audience trends and drive strategy.
- Report to the Group Vice President, Content.
Requirements
- Bachelor’s degree in Journalism, Communications, Marketing, Design or a related field or equivalent years of expereince.
- Minimum of 5 years of experience in innovative digital content ideation and development.
- Minimum 5 years of management experience across people and programs.
- Strong storytelling skills and creative thinking about how to engage audiences.
- Understanding of how to use AI to help drive optimal creation.
- Experience with a variety of content types: text, imagery, multimedia, interactive and channel-driven types (e.g., social).
- Excellent organizational and project management skills.
- Deep knowledge of health and medical topics and/or with professional/tailored audiences; ideally with some familiarity with healthcare professional needs.
- Strong leadership abilities, excellent communication and organizational skills, and an understanding of medicine and science.
- Ability to leverage data analytics, AI, social listening and other technologies.
- Preferred: Demonstrated strong content judgement; advanced editing and storytelling skills; curiosity about audiences, ability to interpret and explain statistical data; commitment to integrity; ability to evangelize change and innovation; AI prompt creation; body of work demonstrating innovative content strategies.
