Senior Content Designer
Bumble Inc.
Senior Content Marketer
Viant Technology
full-time
Posted on:
Location: New York • 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $100,000 per year
Job Level
Senior
About the role
- Maintain and update the website, ensuring SEO best practices and supporting audits and updates to improve site performance, engagement, and conversion.
- Maintain and update the editorial/content calendar for priority topics (CTV, AI, DSP) so it’s current, visible to stakeholders, and aligned with strategic goals.
- Create and manage a content calendar visibility dashboard.
- Manage timelines, deliverables, and approvals for campaigns involving ABM, paid media, website updates, and copy needs.
- Partner with Creative & Demand Gen teams to develop and deploy content across channels including emails, website, ads, and event materials; support Product Marketing on go-to-market materials, product descriptions, and messaging.
- Repurpose thought leadership content into audience-specific formats integrated within campaign calendars.
- Assist with marketing automation & CRM setup, targeting, optimization; own workflows and personalization logic to improve segmentation and ABM strategies.
- Test and implement AI/ML tools to improve targeting, timing, and content relevance; advance marketing automation capabilities through AI-driven features.
- Analyze campaign performance and provide actionable insights for optimization.
Requirements
- Experience with AI tools and knowledge on evolving design trends
- Experience managing content calendars and editorial planning for priority topics (CTV, AI, DSP)
- Experience with ABM, paid media, email, and website initiatives
- Content creation and editing across emails, website, ads, and event materials
- Experience maintaining and updating websites with SEO best practices
- Experience with marketing automation & CRM: setup, targeting, workflows, personalization
- Experience repurposing thought leadership (white papers, blogs, webinars) into audience-specific formats
- Experience testing and implementing AI/ML tools to improve targeting, timing, and content relevance
- Ability to analyze campaign performance and provide actionable optimization insights
- Strong collaboration skills with Creative, Demand Gen, and Product Marketing teams
