Viant Technology

Senior Content Marketer

Viant Technology

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Salary

💰 $85,000 - $100,000 per year

Job Level

Senior

About the role

  • Maintain and update the website, ensuring SEO best practices and supporting audits and updates to improve site performance, engagement, and conversion.
  • Maintain and update the editorial/content calendar for priority topics (CTV, AI, DSP) so it’s current, visible to stakeholders, and aligned with strategic goals.
  • Create and manage a content calendar visibility dashboard.
  • Manage timelines, deliverables, and approvals for campaigns involving ABM, paid media, website updates, and copy needs.
  • Partner with Creative & Demand Gen teams to develop and deploy content across channels including emails, website, ads, and event materials; support Product Marketing on go-to-market materials, product descriptions, and messaging.
  • Repurpose thought leadership content into audience-specific formats integrated within campaign calendars.
  • Assist with marketing automation & CRM setup, targeting, optimization; own workflows and personalization logic to improve segmentation and ABM strategies.
  • Test and implement AI/ML tools to improve targeting, timing, and content relevance; advance marketing automation capabilities through AI-driven features.
  • Analyze campaign performance and provide actionable insights for optimization.

Requirements

  • Experience with AI tools and knowledge on evolving design trends
  • Experience managing content calendars and editorial planning for priority topics (CTV, AI, DSP)
  • Experience with ABM, paid media, email, and website initiatives
  • Content creation and editing across emails, website, ads, and event materials
  • Experience maintaining and updating websites with SEO best practices
  • Experience with marketing automation & CRM: setup, targeting, workflows, personalization
  • Experience repurposing thought leadership (white papers, blogs, webinars) into audience-specific formats
  • Experience testing and implementing AI/ML tools to improve targeting, timing, and content relevance
  • Ability to analyze campaign performance and provide actionable optimization insights
  • Strong collaboration skills with Creative, Demand Gen, and Product Marketing teams