Senior Product Marketing Manager – Optimize & Analyze
Webflow
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $209,000 per year
Job Level
Senior
About the role
- Drive GTM execution: Partner cross-functionally with Product, Finance, Sales, and Customer Support to craft GTM strategies, messaging, and enablement for pricing changes, ensuring clarity and alignment across teams and customers.
- Influence through insights: Conduct market research, customer analysis, and financial modeling to identify opportunities, inform tradeoffs, and guide executive decision-making on monetization strategy.
- Enable Customer Trust & Adoption: Build clear narratives, communication strategies, and launch playbooks that anticipate customer concerns, reduce friction, and drive adoption of new pricing models.
Requirements
- Have 5+ years of product marketing experience executing multi-product GTM and sales strategies
- Have experience with Webflow or similar web development technology, added bonus for experience marketing CRO and web analytics tools
- Love turning complex technical concepts into simple, thoughtful, and compelling stories in a visual manner
- Enjoy looking “under the hood” to understand how things work and turning one-time initiatives into repeatable programs
- Have deep empathy for users and can adapt how you communicate to reach and engage your audience
- Can connect technical concepts with user value and express them succinctly
- Are naturally curious, highly proactive, and a self-starter capable of independently leading several projects with limited direction
- Have excellent communication skills (written, verbal, and visual), both for internal audiences and customer-facing messaging
- Have a collaborative nature and exceptional interpersonal skills
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.
Benefits
- Equity ownership (RSUs) in a growing, privately-owned company
- 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
- 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
- Flexible PTO for all locations and sabbatical program
- Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
- Monthly stipends to support work and wellness
- 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingGTM strategyfinancial modelingmarket researchcustomer analysisweb developmentCROweb analytics
Soft skills
communicationempathycuriosityproactivitycollaborationstorytellingadaptabilityleadership