Founding GTM
talentpluto
Senior Director of Product Marketing – Chiropractic
PracticeTek
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $135,000 - $165,000 per year
Job Level
Senior
About the role
- Refine and revise ICPs, market segmentation, and buyer personas based on data, customer insights, and TAM/SAM analysis.
- Own positioning and messaging that clearly differentiates our solutions in a competitive market and resonates across all buyer stages.
- Partner with the Market Leader (Product), CPO, and Sales Leaders to drive portfolio strategy, roadmap alignment, and revenue acceleration, informing profitability optimization.
- Lead end-to-end GTM for new products, features, and packages —from business case collaboration with Product to launch and through post-launch optimization
- Develop and maintain value propositions, pricing & packaging strategies, and competitive differentiation frameworks.
- Ensure GTM readiness across product, sales, demand gen, customer success, and channel partners.
- Collaborate with performance marketing (demand generation) teams to design and execute integrated campaigns that deliver pipeline growth at compelling CAC & CLTV.
Requirements
- 8–12+ years in B2B product marketing, with 5+ years in a leadership role driving GTM strategy for high-growth portfolios
- Proven success in SBM or mid-market SaaS —healthcare tech experience strongly preferred
- Track record of owning launches that delivered revenue growth and market share expansion
- Deep expertise in messaging, positioning, ICP definition, competitive differentiation, and pricing/packaging
- Strong commercial acumen—comfortable owning P&L-level portfolio analysis and contributing to ARR targets
- Exceptional collaboration and presentation skills—able to influence across marketing, product, sales, and executive teams
- Data-driven decision maker with strong command of metrics such as CAC, LTV, attach rate, churn, and gross margin
- Strategic product portfolio management across multi-products/brands; proven expertise in PDLC, informing Product on low-adopt or sunset-ready brands/products to drive EBITDA expansion
Benefits
- Comprehensive health, dental, and vision coverage options
- Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
- Flexible paid time off, sick time, and 10 company-paid holidays
- 401(k) plan with company match to help you build your future
- Culture Committee driving initiatives that spark connection, fun, and belonging
- A workplace powered by innovation, collaboration, and energy every day
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B product marketingGTM strategymessagingpositioningICP definitioncompetitive differentiationpricing strategypackaging strategyportfolio managementdata analysis
Soft skills
collaborationpresentation skillsinfluencecommercial acumendata-driven decision making
