PracticeTek

Product Marketing

• Go-to-market strategy, lifecycle marketing, and positioning that supports growth, adoption, and long-term customer value for ChiroTouch.
• Lead and execute GTM strategy for new capabilities, bundles, and platform enhancements in alignment with the product roadmap.
• Develop clear, differentiated messaging that resonates with chiropractic practices across segments and growth stages.
• Partner with Product and Sales to define target audiences, value propositions, and competitive differentiation.
• Own lifecycle marketing strategy to support onboarding, adoption, engagement, and long-term customer success.
• Collaborate with Product, Sales, Brand, Enablement, and Revenue Operations to ensure consistent messaging and coordinated execution.
• Support sales readiness through launch planning, internal communications, and enablement assets that drive confidence and clarity.
• Ensure ChiroTouch messaging, tone, and visual identity remain consistent and aligned with broader PracticeTek brand direction.
• Track and analyze campaign and launch performance, sharing insights and recommendations with marketing and business leadership.

Product Marketing Manager

Business Development Rep

• Perform outbound phone calls to prospects in an assigned territory
• Effectively utilize sales tools such as Ring Central, Salesforce, and Outreach
• Communicate exceptionally: Overcome objections, build rapport, qualify prospects, and effectively communicate the value of our software and all its offerings to potential clients
• Be collaborative and coachable: Participate in weekly sales training and special purpose meetings, sharing best practices and knowledge about the professions we serve
• Contact warm prospect base in the assigned territory via telephone and email
• Work with customers and prospects and move them to purchase integrated Payments
• Learn about all our services offering and the value-add that they bring to the clinic
• Work closely with the client and internal departments to ensure smooth transition and onboarding

Account Development Representative – Payments

• Perform outbound phone calls to prospects in an assigned territory
• Effectively utilize sales tools such as Ring Central, Salesforce, and Outreach
• Overcome objections, build rapport, qualify prospects, and effectively communicate the value of our software
• Participate in weekly sales training and special purpose meetings, sharing best practices and knowledge about the professions we serve
• Contact warm prospect base in the assigned territory via telephone and email
• Work with customers and prospects and move them to purchase integrated Payments
• Learn about all our services offering and the value-add that they bring to the clinic
• Work closely with the client and internal departments to ensure smooth transition and onboarding

Customer Success Manager

• Manage and resolve technical issues from our external Tier 1 support team.
• Investigate and diagnose issues related to software, networks, and system configurations.
• Act as the point of contact for escalated cases, ensuring clear communication with customers regarding troubleshooting steps and solutions.
• Maintain accurate records of incidents and resolutions in the support ticketing system to ensure proper tracking and follow-up.
• Work closely with Tier 2 and Tier 3 support teams, as well as other departments (e.g., development, product management), to resolve issues.
• Develop and update documentation and knowledge base articles for common troubleshooting issues to assist other team members and improve response times.

Customer Success Specialist

Product Manager

• Own the end-to-end strategy for migrating customers from legacy, server-based platforms to modern cloud solutions
• Define the long-term migration vision aligned to company growth, retention, and platform modernization goals
• Establish migration principles that prioritize customer experience, data integrity, security, and operational continuity
• Partner with executive leadership to align migration strategy with portfolio roadmaps and revenue objectives
• Design and continuously optimize the full customer migration journey—from awareness and exploration through go-live and post-migration adoption
• Ensure migrations feel effortless, predictable, and confidence-building for customers
• Advocate for customer experience in tradeoff decisions across product, engineering, and go-to-market teams
• Partner with Product and Engineering to define and deliver migration tooling, including: Data extraction, transformation, and loading (ETL) validation, monitoring, rollback, and auditability readiness scoring and go-live orchestration

Senior Director of Product Migrations

• Partner closely with product leaders, engineering, design, QA, and other internal teams to deliver solutions that meet defined requirements, timelines, and KPI’s
• Lead and facilitate product development execution by creating all the necessary Agile artifacts and being actively involved in all Agile ceremonies
• Work closely and collaboratively with engineering to turn it all into reality
• Adaptively execute
• Lead the team to fluidly pivot when needed
• Prioritize the product backlog, making data-driven decisions to maximize value
• Break down complex features into user stories with clear acceptance criteria and collaborate with the development team to ensure successful implementation

Senior Product Manager

Operations

• Lead the operational performance of our dental SaaS solutions focused in the orthodontic and dental laboratory segments.
• Report directly to the VP, Market Leader for Vision and Dental/Ortho and serve as their primary operating partner for the Dental/Ortho segment.
• Accountable for the segment’s operational outcomes—customer experience, service delivery, scalability, and operational excellence.
• Partner closely with Product, Engineering, Sales, Finance, and Customer teams to drive sustainable growth.
• Translate segment strategy into operating plans, staffing models, budgets, KPIs, and quarterly priorities.
• Own the segment’s business rhythm: weekly pipeline and forecasting, monthly KPI reviews, quarterly planning, and launch readiness.
• Drive alignment across product lines while preserving product-specific positioning, workflows, and customer needs.
• Build scalable processes and standard operating procedures (SOPs) across teams supporting the segment.
• Improve operational efficiency through standardization, automation, tooling improvements, and structured change management.

Senior Director, Operations – Dental/Ortho

• Drive diversified lead generation strategies to exceed monthly targets across all four brands.
• Develop a deep understanding of buyer personas and craft tailored messaging for each brand while maintaining a cohesive portfolio narrative.
• Lead multi-brand content initiatives—including case studies, testimonials, webinars, and educational programming.
• Lead campaign planning, brand partnerships, trade shows, and digital experiences that drive engagement and pipeline growth.
• Deliver quarterly and annual marketing plans in collaboration with Sales and Product stakeholders.
• Partner with design, SEO, paid media, and social teams to implement and optimize marketing programs across all four brands.
• Provide branded materials, campaigns, presentations, and nurture workflows tailored per brand to support sales goals.
• Design and execute advocacy, retention, and engagement programs to increase adoption, loyalty, and satisfaction.
• Maintain nurture and retention email programs for all brands, ensuring content is relevant and consistent with each brand’s tone and messaging.
• Manage allocated budgets and ensure campaign efficiency across brands, optimizing impact and spend.
• Deliver quarterly performance reports and insights for continuous improvement, tracking KPIs such as lead generation, engagement, and ROI.

Product Marketing Manager – Dental Vertical

Full-stack Engineer

• Lead the design and development of high-quality, clean, scalable, and reusable code by setting and enforcing best practices for architecture, code reviews, testing, and deployment.
• Partner with product owners and stakeholders to shape requirements, break down complex problems, and own features end-to-end — from design and implementation through test automation, release, and production operation.
• Design software and APIs that are simple, intuitive, and extensible so customers can configure, extend, and integrate our platform to fit their specific workflows.
• Drive the evolution of our platform by contributing to the design and implementation of new products and features while continuously improving and modernizing the existing product suite.
• Act as a technical mentor and coach for engineers across the team, promoting knowledge sharing, pairing, and continuous improvement in how we design and build software.
• Champion engineering excellence — improving our observability, reliability, performance, and development workflows so teams can move faster with confidence.
• Collaborate across teams (Product, Design, QA, DevOps, Customer Success) to proactively identify risks, reduce complexity, and deliver solutions that create durable value for our customers.

Staff Software Engineer – PracticeQ

• Collaborate closely with cross-functional teams—including engineering, design, and go-to-market stakeholders—to translate business and user needs into actionable product work
• Lead and facilitate product development execution by creating all the necessary Agile artifacts and being actively involved in all Agile ceremonies
• Working closely and collaboratively with engineering to turn it all into reality
• Prioritize the product backlog, making data-driven decisions to maximize value
• Break down complex features into user stories with clear acceptance criteria and collaborate with the development team to ensure successful implementation

Senior Product Owner

• Define and maintain a compelling product roadmap aligned to business goals and customer needs
• Serve as the voice of the customer—building strong relationships and integrating their feedback into the product
• Champion intuitive, efficient user experiences through close collaboration with design
• Break down complex features into iterative releases and partner with engineering through the development lifecycle
• Act as the product owner on a cross-functional scrum team—writing user stories, managing the backlog, and making scope tradeoffs
• Collaborate with QA to ensure features meet quality and performance standards prior to release
• Drive cross-functional launch readiness, including support for marketing, customer success, and sales
• Define and track KPIs for product features, recommending actions when gaps are identified
• Represent Gaidge in customer meetings, industry events, and community forums
• Monitor competitive landscape and market trends in the EHR/practice management and analytics space

• Lead the design and development of high-quality, clean, scalable, and reusable code within your team, and help enforce best practices for architecture, code reviews, testing, and deployment.
• Collaborate with product owners to refine requirements, break down complex problems, and own features end-to-end — from technical design and implementation through test automation, release, and ongoing support.
• Design software and APIs that are intuitive and extensible so customers can configure, integrate, and adapt our platform to their specific needs.
• Drive the evolution of your product area by contributing to new features while continuously improving and modernizing existing components and services.
• Mentor and support engineers on your team through pair programming, code reviews, and knowledge sharing, helping raise the overall technical bar.
• Champion engineering excellence in your team — improving reliability, performance, observability, and development workflows so the team can move faster with confidence.
• Partner closely with cross-functional peers (Product, Design, QA, DevOps, Customer Success) to ensure what you build is valuable, operable, and delivers a great experience for our customers.

Lead Software Engineer, PracticeQ

• Partner closely with Product Management, Engineering, Design, QA, and other internal teams to deliver solutions that meet defined requirements, timelines, and KPIs
• Drive day-to-day product development execution by creating and maintaining Agile artifacts (epics, user stories, acceptance criteria) and actively participating in all Agile ceremonies
• Collaborate closely with engineering to clarify scope, ensure shared understanding, and support predictable delivery
• Execute within established product strategy while providing input and recommendations on prioritization and sequencing
• Own and prioritize a product backlog, using data, customer insights, and business context to maximize delivered value
• Break down complex features into well-scoped, testable user stories and support the team through successful implementation
• Adapt execution plans as needed and help the team respond effectively to changing requirements or new information

Product Owner

Financial Planning and Analysis

• Conduct weekly HC approvals, monthly reconciliations vs. budget
• Collaborate closely with the accounting team and business owners to ensure timely and accurate financial reporting
• Prepare comprehensive financial packages for the Board of Directors and Investor team

Senior Financial Analyst

Systems Engineer

• Own day-to-day configuration and governance of HubSpot
• Manage user roles, permissions, and system settings across multiple brands and BUs
• Establish and enforce governance standards for naming conventions, workflows, and reporting
• Maintain sandboxes and change control processes to ensure stability and audit readiness
• Maintain clean, accurate, deduplicated data within HubSpot and connected systems
• Ensure seamless and reliable integration with Salesforce
• Troubleshoot sync errors, manage data flow during M&A dataset migrations
• Partner with Marketing Ops and Sales Ops to refine lead scoring, lifecycle management, and ICP alignment
• Build, test, and manage marketing automation workflows including lead routing, and nurture
• Optimize processes that improve lead management, conversion, and campaign execution
• Establish and maintain governance processes for HubSpot data security, access controls, and compliance (GDPR, CAN-SPAM, CCPA)
• Document and communicate system changes to ensure alignment across Enterprise Architecture and Marketing Ops
• Develop and maintain HubSpot native dashboards and reports that track funnel performance and attribution
• Provide reporting on data hygiene, compliance (opt-out/Do Not Contact), and system performance
• Train and support Marketing and Sales resources on HubSpot best practices

Product Marketing Manager

Account Development Representative – Payments

Account Development Representative – Payments

Customer Success Specialist

Senior Director of Product Migrations

Senior Product Manager

Senior Director, Operations – Dental/Ortho

Product Marketing Manager – Dental Vertical

Staff Software Engineer – PracticeQ

Senior Product Owner

Product Manager

Lead Software Engineer, PracticeQ

Product Owner

Senior Financial Analyst

Information Systems Analyst II – HubSpot Administrator