PracticeTek

Product Marketing

• Go-to-market strategy, lifecycle marketing, and positioning that supports growth, adoption, and long-term customer value for ChiroTouch.
• Lead and execute GTM strategy for new capabilities, bundles, and platform enhancements in alignment with the product roadmap.
• Develop clear, differentiated messaging that resonates with chiropractic practices across segments and growth stages.
• Partner with Product and Sales to define target audiences, value propositions, and competitive differentiation.
• Own lifecycle marketing strategy to support onboarding, adoption, engagement, and long-term customer success.
• Collaborate with Product, Sales, Brand, Enablement, and Revenue Operations to ensure consistent messaging and coordinated execution.
• Support sales readiness through launch planning, internal communications, and enablement assets that drive confidence and clarity.
• Ensure ChiroTouch messaging, tone, and visual identity remain consistent and aligned with broader PracticeTek brand direction.
• Track and analyze campaign and launch performance, sharing insights and recommendations with marketing and business leadership.

Product Marketing Manager