Lifecycle Marketing Manager

PracticeTek

. Lead out on the development of the comprehensive email strategy for every stage of the funnel, with an emphasis on driving conversions.

Posted 4/21/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $55,000 - $110,000 per yearWebsite

About the role

Key responsibilities & impact

Lead out on the development of the comprehensive email strategy for every stage of the funnel, with an emphasis on driving conversions.
Create and manage triggered and personalized campaign flows.
Write compelling email copy that resonates with target audiences and drives desired actions.
Edit and refine copy received from other team members.
Utilize data-driven insights to segment email lists and tailor campaigns to different audience segments, maximizing relevance and engagement.
Work across teams and stakeholders to plan, create, and launch email campaigns, including promotional, transactional and triggered emails, ensuring alignment with overall marketing objectives and brand voice.
Oversee the growth and maintenance of email lists, ensuring compliance with data protection regulations and best practices for list hygiene.
Monitor and analyze full-funnel email campaign performance, including open rates, click-through rates, conversion rates, and overall ROI.
Design and implement robust A/B testing to experiment with different email elements to improve campaign performance and identify best practices.
Develop and optimize processes to ensure effective production schedule and timely deployment of emails.
Ensure PracticeTek is operating at the forefront of email and automation advances in technology, tools, and best practices.

Requirements

What you’ll need

Bachelor's degree in marketing or a related discipline
3-5 years of experience in lifecycle marketing
HubSpot certification
Excellent project management and organizational skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines.
Strong interpersonal skills, including the ability to interact with leaders and highly intellectual thinkers.
B2B SaaS experience is preferred
Salesforce experience is a plus
Asana Project Management experience is a plus

Benefits

Comp & perks

Comprehensive health, dental, and vision coverage options
Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
Flexible paid time off, sick time, and 10 company-paid holidays
401(k) plan with company match to help you build your future
Culture Committee driving initiatives that spark connection, fun, and belonging
A workplace powered by innovation, collaboration, and energy every day

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

email strategycampaign managementemail copywritingdata-driven insightsA/B testingemail list segmentationemail campaign performance analysisconversion rate optimizationlist hygiene best practiceslifecycle marketing

Soft Skills

project managementorganizational skillsinterpersonal skillscommunication skillsability to manage competing prioritiesability to meet tight deadlines

Certifications

Bachelor's degree in marketingHubSpot certification