HubSpot

Lead GTM Strategist

HubSpot

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $118,500 - $189,600 per year

Job Level

Senior

About the role

  • Design strategies to prioritize demand based on potential revenue
  • Define and refine processes to improve the Sales rep experience, simplifying how they prioritize and work with leads to maximize productivity.
  • Develop key performance indicators (KPIs) that measure lead quality and ensure Marketing is accountable for volume and quality, while Sales focuses on effective engagement and conversion.
  • Drive improvements in the lead prospecting process by implementing strategies to surface and prioritize the best opportunities for sales teams.
  • Collaborate with Marketing to align demand acquisition tactics, ensuring that they generate leads that are well-matched to our Sales team’s needs and capacity.
  • Continuously analyze data and use insights to recommend and implement improvements to the way leads are prioritized, routed, and worked.

Requirements

  • You’re a strategic thinker with the ability to manage complexity and deliver solutions that drive measurable results.
  • You bring strong project management skills, with experience executing cross-functional initiatives that align teams across Sales, Marketing, and Operations.
  • You enjoy working in ambiguity and having exposure to a variety of workstreams.
  • You have a deep understanding of CRM systems and best practices, and you’re comfortable using data to inform decisions.
  • You have a data-driven mindset, with the ability to do lightweight data analysis for the sake of creating clear recommendations to the business.
  • You excel at creative problem-solving, identifying innovative ways to improve processes and outcomes.
  • You take ownership of your work and operate autonomously, driving initiatives forward even in the face of ambiguity.
  • You’re an excellent communicator, able to distill complex information into clear and actionable recommendations for stakeholders.
  • You consistently deliver results by balancing long-term strategic thinking with a focus on short-term execution and impact.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data analysiskey performance indicatorslead prioritizationprocess improvementproject managementstrategic thinking
Soft skills
creative problem-solvingcommunicationownershipautonomycollaboration