Founding GTM
talentpluto
Product Marketing Manager
Perseus Group, Constellation Software
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $150,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Go
About the role
- Understands the company’s products and identifies key features to attract and retain clients.
- Stays up to date on market trends, competitive landscape, and industry best practices to drive continuous improvement and innovation in product marketing efforts.
- Conducts research to gain insights into customer needs, competitive landscape, and market trends to inform product positioning and messaging across marketing and lead generation initiatives, as well as retention and utilization efforts.
- Determines appropriate advertising efforts for product and solution awareness across comprehensive marketing channels.
- Supports Optimal Blue podcasts and events from a product marketing and product asset perspective.
- Manages creation of product-related content with our writers and coordinates the planned release of each asset across our marketing channels.
- Collaborates to develop engaging marketing collateral, web content, and materials, including product videos, training demos and case studies to support lead generation and client retention efforts.
- Works cross-functionally to cultivate the positioning, messaging, and brand-related items of a product or new feature.
- Collaborates closely with cross-functional groups to define target market segments, product features, and pricing strategies, and support announcements or growth marketing.
- Participates in product Go-to-Market projects and deliver on marketing initiatives on time and within budget.
- Support successful product launches, working closely with cross-functional teams to coordinate marketing activities, such as content creation, advertising, event spotlights, and PR.
- Monitors and analyzes key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and initiatives and make data-driven recommendations for optimization.
Requirements
- Bachelor's degree in marketing, business, or a related field
- Proven experience as a Product Marketing Manager or similar role
- Strong understanding of product marketing principles and best practices
- Excellent written and verbal communication skills with the ability to create compelling and concise messaging
- Demonstrated ability to develop and execute successful product marketing strategies
- Analytical mindset with the ability to interpret data and metrics to drive informed decisions
- Strong project management skills with the ability to manage multiple projects and prioritize effectively
- Collaborative team player with the ability to work cross-functionally and influence stakeholders at all levels
- Proficient in market research and competitive analysis
- Creative thinker with a customer-centric mindset
- Willing to travel 20%
Benefits
- Full time employees will also be eligible for enrollment in a wide range of choices of benefits, including medical, dental, vision, basic life insurance, short/long term disability, 401(k) participation (with company match).
- The Company provides a minimum of 10 days of vacation for new employees, sick time based on state requirements, 8 Company-paid holidays and 2 personal holidays per year.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingmarket researchcompetitive analysisdata interpretationproject managementcontent creationadvertisinglead generationKPI analysisGo-to-Market strategy
Soft skills
communicationcollaborationcreativityanalytical mindsetproject prioritizationcustomer-centric thinkinginfluencing stakeholdersteam playerstrategic thinkingtime management
Certifications
Bachelor's degree in marketingBachelor's degree in business
