Weber Shandwick

Financial Planning and Analysis

• Build brand, communication and content strategies based on clients' business challenges.
• Develop annual plans, campaign plans, communication platforms and plans for specific projects.
• Structure planning for digital environments, social media, content and other brand touchpoints.
• Analyze market, consumer behavior, culture, competition, category and performance data.
• Identify strategic opportunities for brands that need to expand their relevance in competitive markets.
• Translate complex data, research and information into clear diagnoses and actionable recommendations.
• Create strategic presentations with coherent narrative, consistency and clear direction.
• Present plans and recommendations to clients and internal teams.
• Participate in meetings, workshops, briefings and strategic discussions with clients.
• Support creative teams in developing inspiring, clear and strategically grounded briefs.
• Use learnings from media, content and performance to refine future strategies and plans.
• Contribute to building a relationship of trust and strategic partnership with clients.

Mid-level Strategy Analyst

Public Relations

• Support the development and execution of institutional communication strategies and plans;
• Handle daily client account service, participating in briefing meetings, alignments and tracking requests;
• Produce various PR materials, such as media briefings, press releases, Q&As, articles, statements, pitch suggestions and supporting materials;
• Assist in coordinating executives and spokespeople for interviews, events and media engagement opportunities;
• Contribute to opportunity mapping, narrative building and tactical recommendations for the account;
• Maintain relationships with journalists, media outlets and opinion leaders;
• Support follow-up routines, media monitoring and organization of deliverables;
• Collaborate with diverse teams to ensure smooth, agile and high-quality delivery.

Public Relations – Mid-level PR Account Executive

• Manage the team, ensuring integration, clarity of roles, team development and quality of deliverables;
• Act as the primary point of contact for clients, running day-to-day operations with organization, strategic vision and a consultative approach;
• Develop strategic communication and PR plans, focused on brand, reputation, institutional matters and sustainability;
• Build and maintain relationships with the press, partners and other stakeholders relevant to the accounts;
• Analyze results, consolidate reports and identify opportunities to advance the accounts;
• Ensure effective time management, prioritization and operational flow within a context of multiple projects and diverse demands.

Account Manager, Public Relations

• Lead senior account management on a day-to-day basis, maintaining close client relationships and ensuring smooth communication, priorities and deliverables;
• Develop and execute institutional communication, reputation and PR plans, including key messages, narratives and tactical recommendations;
• Manage media relations efforts, including story ideas, press releases, Q&As, briefings, follow-up and relationship-building with journalists;
• Identify opportunities for positive visibility for the client, considering topics such as sustainability, social impact, culture, education, innovation and sector development;
• Monitor and anticipate sensitive issues, contributing to reputational risk management and communication recommendations;
• Oversee special projects, events, invitations, institutional initiatives and stakeholder engagement activities;
• Support account leadership, working autonomously with strategic vision and the ability to represent the agency in meetings and client engagements when required.

Public Relations – Senior PR Account Manager

Analyst

• Develop strategic plans from scratch, working autonomously, for global clients in the entertainment field.
• Analyze culture, trends, and consumer behavior to generate insights that guide brand communication and activation.
• Lead high-level strategic presentations and discussions with full fluency in English (all interactions with one of the clients are conducted in English).
• Experience in the entertainment, pop culture, gaming, or audiovisual sectors (from Netflix to Rock in Rio—everything counts).
• Serve as the main point of reference and take responsibility for planning deliverables for these accounts, working directly with agency leadership.

Mid-level Strategy Analyst

Public Relations – Mid-level PR Account Executive

Account Manager, Public Relations

Public Relations – Senior PR Account Manager

Planning Analyst