Senior Manager, Global Marketing – Consumption & Purchase Analytics Intelligence Services
The Coca-Cola Company
Job Level
JuniorMid-Level
About the role
- Web Summit: global tech conference organiser focused on meaningful connections and expanding into new markets.
- Deliver creative email concepts with storytelling and copy tailored for different audiences
- Leverage AI tools to write, edit, and refine high-quality content across formats
- Own end-to-end strategy and implementation of email marketing campaigns
- Propose and roll out customer acquisition plans across journeys (nurture, referral, re-engagement, abandonment)
- Support building and implementation of email automation workflows
- Propose and run A/B testing across email elements and use results to inform strategy
- Analyse data and report on key performance metrics to make data-driven decisions
- This is a 12-month fixed-term contract
Requirements
- You’re passionate about developing creative marketing concepts, including copywriting
- You’re excited about the idea of owning the strategy of email and proposing innovative ideas that combine creative thinking with customer obsession and data insights
- You have experience in building email marketing campaigns and you’re aware of the key elements of an email, preferably having worked with email tools for automation
- You’re data-driven with a strong interest in email marketing and the digital world
- You’re an excellent communicator with great attention to detail.
- You keep up-to-date with the latest ideas in technology and marketing.
- No matter how crazy the ideas are, you are able to turn them into reality.
- You proactively take ownership of proposing improvements that help us keep growing
- You like to work cross-functionally with different departments and team members
- 2+ years’ commercial experience with some/all of the following: Email marketing, content marketing, creative-focused projects, marketing automation at scale.
- Exceptional writing, editing, and storytelling skills
- Able to write engaging content
- Exceptional written and spoken English
- Some technical and analytical experience across email building and set-up on email platforms (Iterable is a plus)
- Experience delivering to strict deadlines.
- A desire to be part of a fast and varied business environment where flexibility is a must and direction can change quickly.
- A passion and curiosity for the tech world as well as digital and social media marketing.
