Marketing

• Drive and deliver consumption and purchase analytics leveraging standard reporting framework, scorecards and dashboards and other analytical tools.
• Lead the global analytics roadmap for Household Panel/Global PITA continuous panel tools and scale harmonized especial analysis leveraging HHP.
• Support in Consumer Tracking Analytics (BEACH WAVES) project.
• Design and execute opportunity identification, performance and diagnostic analytic solutions to support business strategy integrating Consumer, Shopper, OBPPC, Commercial and Customer data (like retail measurement service, Household Panel/HHP+, Global PITA Tracker, Category Management analytics or Beach/Shopper Measurement System).
• Provides analysis based on standardized templates at speed and to scale.
• Build consumer and shopper analytics capabilities, working closely with the Marketing Data, A/I and the E2E Shopper Analytics team and in partnership with C&CL, Center and OU HI.
• Collaborates with the Senior Director, Global Marketing, C&CL, Consumption & Purchase Analytics Intelligence Services to define the framework and roadmap of tools to step-change the Company’s capabilities in Consumer and Shopper Understanding.
• Work collaboratively within the MPS analytics team and the Purchase Protocols team to evolve the roadmap and adoption of HHP data across the System.
• Model a culture that improves the organization’s comfort with the speed of change, challenging assumptions, relentless pursuit of improvement – all with a high sense of personal accountability.
• Drive continuous improvement and learning through rigorous and consistent measurement & evaluation of activity.

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