Marketing Manager
Jentic
Senior Manager, Global Marketing – Consumption & Purchase Analytics Intelligence Services
The Coca-Cola Company
full-time
Posted on:
Location Type: Hybrid
Location: Dublin • 🇮🇪 Ireland
Visit company websiteJob Level
Senior
About the role
- Drive and deliver consumption and purchase analytics leveraging standard reporting framework, scorecards and dashboards and other analytical tools.
- Lead the global analytics roadmap for Household Panel/Global PITA continuous panel tools and scale harmonized especial analysis leveraging HHP.
- Support in Consumer Tracking Analytics (BEACH WAVES) project.
- Design and execute opportunity identification, performance and diagnostic analytic solutions to support business strategy integrating Consumer, Shopper, OBPPC, Commercial and Customer data (like retail measurement service, Household Panel/HHP+, Global PITA Tracker, Category Management analytics or Beach/Shopper Measurement System).
- Provides analysis based on standardized templates at speed and to scale.
- Build consumer and shopper analytics capabilities, working closely with the Marketing Data, A/I and the E2E Shopper Analytics team and in partnership with C&CL, Center and OU HI.
- Collaborates with the Senior Director, Global Marketing, C&CL, Consumption & Purchase Analytics Intelligence Services to define the framework and roadmap of tools to step-change the Company’s capabilities in Consumer and Shopper Understanding.
- Work collaboratively within the MPS analytics team and the Purchase Protocols team to evolve the roadmap and adoption of HHP data across the System.
- Model a culture that improves the organization’s comfort with the speed of change, challenging assumptions, relentless pursuit of improvement – all with a high sense of personal accountability.
- Drive continuous improvement and learning through rigorous and consistent measurement & evaluation of activity.
Requirements
- Knowledge and experience in consumer, shopper and channels tracking and analytic tools will be a strong advantage, as well as in shopper/retail syndicated tools
- Must be well versed in research and advanced analytics (segmentation, performance drivers modelling, pricing/promotional effectiveness, in-store execution, category management).
- High knowledge and understanding of Household Panel and Consumer Tracking solutions.
- Knowledge of and ability to interpret and apply data and insights to inform TCCC’s brand strategy and programs.
- Cross Functional Relationships: Knowledge of and ability to articulate to senior management the benefits of supporting cross-functional objectives to achieve the business plan.
- Candidate must have strong analytics experience and be well versed in storytelling from data, translating analytics into actionable outcomes, with ability to simplify complex analysis to communicate the “so what” for the business.
- SME level experience and applied knowledge of insights and analytics as well as retail measurement service and household panel data.
- Minimum of 7 years of work experience within insights and analytics.
- Direct experience and proven expertise managing Household Panel analytics.
- Experience working across teams and geographies in a complex, global environment working within teams of internal and external resources.
- Experience in working directly with Marketing teams and designing, executing, and analyzing primary & secondary data.
- Enjoys the challenge of driving adoption for new transformational solutions, approaches, and services by leading change throughout the organization and influencing global end users and stakeholders for adoption.
Benefits
- Iconic & Innovative Brands: Our portfolio represents over 200 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
- Expansive & Diverse Customers. We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
analyticsconsumer trackingshopper analyticsperformance drivers modelingsegmentationpricing effectivenesspromotional effectivenesscategory managementdata interpretationHousehold Panel
Soft skills
storytelling from datacross-functional collaborationcommunicationchange managementaccountabilityproblem-solvingleadershipadaptabilityinfluencingcontinuous improvement
