Senior Email Automation Marketer
HubSpot
Channel Marketing Manager – International
Abnormal Security
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇮🇪 Ireland
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Cyber Security
About the role
- Design and execute international channel marketing programs that drive pipeline and accelerate partner-sourced revenue.
- Develop scalable onboarding and enablement frameworks to set new partners up for success and ensure they are aligned with Abnormal’s GTM strategy.
- Lead quarterly partner enablement experiences, including webinars, virtual sessions, and partner sales kickoffs.
- Collaborate with channel team members to identify, recruit, and launch strategic partners in key regions.
- Manage and optimize the partner portal, ensuring an excellent partner experience, access to key resources, and ongoing content updates.
- Drive execution of co-marketing campaigns with top partners, including events, digital campaigns, joint content, and localised partner efforts.
- Coordinate the deployment of SPIFFs and incentive programs, ensuring smooth operations and alignment with regional goals.
- Work closely with content, field marketing, and global campaigns teams to ensure partner materials and messaging are consistent, timely, and aligned to the overall brand narrative.
- Track program impact and performance across enablement, engagement, and pipeline influence—bringing insights and recommendations to quarterly reviews.
Requirements
- 5+ years of experience in B2B marketing, with at least 2 years in channel or partner marketing
- Demonstrated ability to build and scale partner programs from the ground up
- Strong project management and cross-functional collaboration skills
- Comfortable managing competing priorities and multiple workstreams with precision
- An interest in growing within a fast-paced, high-growth cybersecurity environment
- Experience with tools like Salesforce, Impartner, Marketo, or WorkSpan (nice-to-have)
- Familiarity with partner personas (resellers, distributors, alliances, MSSPs) (nice-to-have)
- Experience supporting international go-to-market and regional marketing needs (nice-to-have)
- Background in event planning or campaign execution with partners (nice-to-have)
Benefits
- Equal opportunity employer
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingchannel marketingpartner marketingproject managementprogram developmentcampaign executionevent planningpipeline influenceenablement frameworksco-marketing
Soft skills
cross-functional collaborationproject managementprecision in managing prioritiesadaptability in fast-paced environments