Web Summit

Performance Marketing

• Plan, launch and optimise campaigns across Meta, Google and LinkedIn, with exposure to TikTok and additional platforms.
• Own day-to-day campaign execution including budget pacing, creative rotation, testing frameworks and optimisation.
• Work closely with the Creative team to brief new assets and iterate on performance-driven concepts.
• Partner with Marketing Analytics and Growth to understand audiences, funnel performance and attribution.
• Monitor performance daily, proactively identifying opportunities to improve ROAS, CPA, CTR and conversion rates.
• Build weekly reports and contribute to strategic readouts for senior stakeholders.
• Support testing roadmaps across creative, messaging, targeting and bidding strategies.
• Help scale campaigns across markets and regions as events ramp up.
• Take increasing ownership of accounts and budgets as you grow within the team.

Performance Marketing Coordinator

Events

• Lead the Event Design Function: Direct the visual identity for all physical event touchpoints, including complex wayfinding systems, venue mapping, and key event wayfinding projects.
• Ensure Brand Consistency: Act as the guardian of the brand across all physical media, ensuring every piece of artwork aligns with global guidelines and works in harmony with Marketing, Video, and Motion departments.
• Stakeholder Management: Present final concepts to the Executive leadership team and collaborate with the Creative Director to ensure the event design supports broader business objectives.
• Optimise the Print Pipeline: Partner with Project Managers and Print Production teams to streamline the journey from digital file to physical installation.
• Maintain a rigorous Design Print Asset Database, ensuring all assets are up-to-date, correctly coded for installation, and compliant with exact printing specifications.
• Oversee the design requirements for event partners, providing them with templates, reviewing their submissions, and identifying new branding opportunities to elevate the attendee experience.
• Resource Allocation: Manage the team’s daily capacity, ensuring deadlines are met while balancing the use of in-house talent and external freelancers.
• Lead the design team during event week, managing last-minute requirements and supporting the production team to ensure a seamless build.
• Continuously evaluate and implement new tools to reduce friction in the design process and improve team output.

Team Lead – Event Design

Business Development Rep

• - Identify and pursue opportunities with delegations within the private and public sector to attend Web Summit events.
• - Own the relationship with group ticket and premium ticket holders.
• - Execute a go-to-market for strategy for key industries and countries, working closely with our speaker, partnership, startups and investor teams.
• - Working within the B2B commercial organisation, closely aligned with the marketing team’s senior leadership in order to provide valuable customer insights.
• - Develop marketing collateral and design curated experiences for key audience groups.
• - Lead on either new business strategy for all group ticket sales or the retention of all general attendees within your respected market.
• - During event time, you will form Web Summit’s Attendee Experience team, ensuring our key attendee groups get the most out of their time at Web Summit Qatar, Vancouver, Rio and Lisbon.
• - Lead on outbound initiatives to encourage increased engagement and participation from key community groups such as L&D Enterprise, Startup ecosystems, country delegations and educational institutions. teams within Enterprise Technology.

Business Development Representative

• Lead the paid media strategy for all Web Summit events, ensuring activity contributes directly to lead and revenue targets.
• Drive measurable ROAS and ensure paid media meaningfully contributes to pipeline and overall marketing performance.
• Manage, mentor and grow the advertising team, with clear workflows, expectations and development plans.
• Oversee campaign planning and execution across Meta, Google, LinkedIn and emerging platforms, ensuring quality, accuracy and alignment with our messaging and creative approach.
• Partner closely with creative teams to brief, refine and evolve copy and assets so campaigns land clearly and resonate with each audience.
• Own the annual advertising budget and monthly performance tracking, identifying efficiencies and areas for reinvestment.
• Partner with Analytics, Data Science and FP&A to create transparent, actionable and accurate performance reporting and forecasting.
• Build documentation, testing frameworks and repeatable systems that support learning and scale across events.
• Work cross-functionally with marketing operations, website, email and data teams to ensure full-funnel alignment and fuel pipeline generation.
• Collaborate with the Advertising Principal Lead on experimentation, new platform testing and long-term growth initiatives.
• Ensure adherence to best practice across QA, spend pacing, attribution tracking and platform governance.

Performance Marketing Lead

Producer

• - **Target Intelligence:** Conduct deep-dive research on potential speakers, their recent announcements, and their pain points to help the Senior Booker craft the perfect pitch.
• - **Outreach Support:** Draft compelling, high-level correspondence. You’ll be responsible for the first wave of outreach and keeping the momentum alive in long-lead threads.
• - **Administrative Excellence:** Manage speaker data, track confirmation statuses, and coordinate the complex scheduling requirements of high-profile offices.
• - **Briefing & Preparation:** Create ‘Speaker Dossiers’ for our leadership team, ensuring that when we get a meeting with a VIP, we know everything about them.
• - **On-Site Support:** During events, you’ll be on the ground, shadowing the Senior Producers and acting as a secondary point of contact for speakers to ensure their experience is world-class.

Junior Speaker Producer

Operations

• You will play a key role in driving process improvement projects and operational analytics.
• You will lead change initiatives by developing advanced automations and analytics solutions that offer real-time visibility into key metrics.
• You will collaborate with stakeholders to ensure high data integrity, refine workflows, and support overall operational budgeting.

Performance Marketing Coordinator

Team Lead – Event Design

Business Development Representative

Performance Marketing Lead

Junior Speaker Producer

Operations Analyst