Eisvogel Group AG

Marketing Manager

Eisvogel Group AG

full-time

Posted on:

Location Type: Hybrid

Location: Limerick • 🇮🇪 Ireland

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Job Level

Mid-LevelSenior

About the role

  • **Your Mission **
  • As Marketing Manager, you will play a pivotal role in driving Shields’ strategic marketing vision. You will:
  • - **Develop and execute** a group-wide marketing strategy to enhance Shields’ premium brand position and reduce patient acquisition costs.
  • - **Build best-in-class marketing infrastructure** across digital and traditional channels — ensuring scalable, data-driven performance.
  • - **Shape the narrative** that defines Shields’ reputation in the market, through authentic storytelling, compelling content, and strong brand consistency.
  • - **Lead multi-channel campaigns** (social media, SEO, PPC, email, radio, and print) that attract and retain patients, recruit top clinical talent, and support new clinic acquisitions.
  • - **Collaborate cross-functionally** with clinic teams to develop localised marketing plans and ensure brand alignment across all locations.
  • - **Report directly to senior leadership**, providing actionable insights on KPIs such as cost per lead, conversion rates, and patient retention.

Requirements

  • **What You Bring **
  • - Proven experience as a **Marketing Manager**, ideally within healthcare, hospitality, or another premium consumer services sector.
  • - Strong understanding of **digital marketing**, including paid and organic social, SEO/SEM, analytics, and CRM systems.
  • - Demonstrated success in **building brand awareness**, managing budgets, and improving marketing ROI.
  • - Excellent copywriting and content creation skills, with the ability to communicate warmth, trust, and professionalism.
  • - Experience managing **agency partners and internal teams** to deliver campaigns on time and within budget.
  • - A strategic mindset, paired with a **hands-on, proactive approach** — comfortable leading both planning and execution.
  • - Familiarity with AI marketing tools, automation platforms, and performance tracking systems a strong plus.
Benefits
  • **What We Offer **
  • - A **leadership-level role** within a respected, fast-growing healthcare group.
  • - The opportunity to **define and build **a marketing function that directly contributes to business growth.
  • - A **values-driven culture** grounded in trust, professionalism, and a commitment to excellence.
  • - Direct access to decision-makers and influence at board level.
  • - Competitive salary and performance-based incentives.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategydigital marketingSEOSEManalyticsCRM systemscopywritingcontent creationbrand awarenessmarketing ROI
Soft skills
strategic mindsetproactive approachcommunicationcollaborationleadershipstorytellingbudget managementteam managementwarmthtrust