WATI

Manager

• Build and lead the Middle East GTM motion
• Own the Middle East growth strategy across target markets, segments and priority verticals.
• Identify the strongest ICPs, customer use cases and market entry opportunities.
• Build local traction through direct sales, partnerships, customer relationships and ecosystem development.
• Translate market feedback into clear GTM, Product, Partnership and CSM inputs.
• Drive revenue and customer growth
• Own regional revenue outcomes across new business, expansion and strategic customer opportunities.
• Work closely with the AE, CSM and Partner Manager to drive pipeline, conversion, adoption and retention.
• Prioritise high-potential opportunities and ensure the team is focused on the right customer segments.
• Support customer conversations, demos, commercial negotiations and executive engagement where needed.
• Build the local partner and ecosystem motion
• Develop relationships with agencies, technology partners, WhatsApp / Meta ecosystem players, digital transformation partners and local business communities.
• Identify partnership opportunities that can generate higher-value customer opportunities.
• Work with internal teams to strengthen partner enablement, co-selling and co-marketing motions.
• Help determine where partnerships can drive meaningful revenue versus where direct GTM is more effective.
• Localise Wati’s market approach
• Bring strong understanding of Middle East customer expectations, buying behaviour, language needs and local business norms.
• Help shape how Wati positions WhatsApp automation, AI agents, customer engagement and conversational commerce in the region.
• Identify where Arabic-language capability, local presence or market-specific enablement is needed.
• Partner with Product / PMM / CSM to improve local customer education, onboarding and adoption.
• Lead cross-functional execution
• Coordinate closely with Sales, CSM, Partnerships, SE, AM, Implementation, Product, PMM and RevOps.
• Ensure clear ownership across the regional pod and shared resources.
• Build a strong operating cadence around pipeline, customer feedback, onboarding, adoption, revenue risks and market learnings.
• Bring structured feedback to leadership on what is working, what is blocked and what needs to change.

General Manager

Performance Marketing

• Plan, launch, and optimise paid campaigns across Google Ads (Search, PMax, Display, Demand Gen), Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant channels
• Own campaign performance end-to-end — from creative briefs and audience targeting to bid strategy, budget allocation, and A/B testing
• Monitor daily performance and proactively identify opportunities to improve ROAS, CAC, CTR, and conversion rates across all markets
• Stay on top of platform updates, algorithm changes, beta features, and industry trends — and be the first to test what's new
• Build and maintain performance dashboards and weekly/monthly reports that surface actionable insights, not just vanity metrics
• Collaborate with the design and content team to brief, review, and iterate on ad creatives — bringing a strong eye for what converts
• Conduct competitor analysis and ad benchmarking to identify whitespace and inform campaign strategy
• Support budget planning, pacing, and monthly spend reconciliation across platforms and markets
• Work closely with the growth and product team to align campaign messaging with landing page experience and funnel conversion
• Contribute to influencer and creator marketing initiatives, including tracking and attribution setup

Performance Marketing Specialist

Account Executive

• Own and manage full sales cycles with mid-market customers, from qualification to close.
• Conduct consultative discovery sessions to understand business challenges and design tailored solutions.
• Deliver compelling product demonstrations and ROI-based business cases.
• Manage complex deal structures and negotiate commercial terms with senior decision-makers.
• Collaborate with Marketing, Partnerships, and Customer Success to ensure smooth handoffs and customer retention.
• Provide actionable market insights to influence go-to-market and product strategies.
• Consistently meet or exceed quarterly and annual revenue targets.

Sales

• Engage and convert high-intent leads through outbound follow-ups, warm lead activation, and pipeline engagement activities.
• Support the sales team by generating and qualifying outbound leads and building sales pipeline opportunities.
• Engage with prospects to understand their use cases, business requirements, pain points, and urgency.
• Conduct product walkthroughs and demos for prospective customers.
• Respond to customer and prospect inquiries through chat, tickets, and other support channels professionally and efficiently.
• Qualify leads based on use case, deal size, urgency, and product fit.
• Assist prospects in moving from initial interest to product adoption by providing guidance on platform capabilities and workflows.
• Maintain accurate lead and conversation tracking within CRM and ticketing systems.
• Collaborate closely with Sales, Product, Onboarding, and Support teams to ensure smooth customer engagement.
• Handle multiple customer conversations simultaneously while effectively prioritizing urgent or high-value opportunities.
• Stay updated on product enhancements, AI capabilities, automation workflows, APIs, and integrations.

L1 Pre-Sales Support

Sales Development Rep

• Qualify inbound leads — engage, score, and route leads to AEs with speed and precision
• Own outbound prospecting — identify, research, and reach out to target accounts across key Indonesia verticals (e-commerce, retail, fintech, education, F&B)
• Run group demos — lead scalable product demos for prospect cohorts, articulating Wati's value clearly and compellingly
• Maintain and improve the outbound system — manage sequences, update CRM hygiene, test messaging, and flag what's working (and what isn't) to continuously improve pipeline quality
• Collaborate with AEs — hand off qualified opportunities with full context so nothing falls through the cracks
• Hit your numbers — weekly activity targets, MQL-to-SQL conversion rates, and pipeline contribution goals

Sales Development Representative

Product Marketing

• Own and maintain the full sales enablement library — battlecards, objection handling guides, pitch decks, competitive one-pagers, and discovery frameworks.
• Ensure materials are up to date with every product release, pricing change, and competitive shift.
• Partner with AEs and SDRs to understand where deals are being lost and close those gaps with targeted content.
• Build and run structured onboarding and ramp programs for new sales hires, reducing time-to-first-deal.
• Create and maintain product knowledge assets for CS and Support — feature explainers, use case guides, escalation playbooks.
• Ensure CS and Support teams can speak to new features with confidence on launch day.
• Work with CS leads to build renewal, upsell, and expansion playbooks.
• Build and manage a partner enablement programme — onboarding kits, co-sell guides, product training modules.
• Ensure partners across regions can position and demo the product independently.
• Evaluate, implement, and manage an LMS to centralise training content and track rep readiness.
• Establish a content governance process — versioning, ownership, retirement of outdated assets.
• Build a content consumption dashboard to track utilisation and identify gaps.
• Work with Notion, HubSpot, Gamma, Paperflite, and other tools in the GTM stack.

Product Marketing Manager – Enablement

Artificial Intelligence

• Run the end-to-end onboarding and offboarding experience for a global hybrid and remote team - first-day setup, access provisioning, exit logistics, and everything in between.
• Partner closely with the Talent team to ensure pre-onboarding documentation is complete, accurate, and ready before day one.
• Continuously redesign these flows so they feel high-touch to the employee while running with minimal manual lift.
• Serve as the business owner of our HRIS — configuration, workflows, data integrity, user permissions, and system health.
• Manage the relationship with our HRIS Account Manager: roadmap conversations, escalations, contract renewals, and feature adoption.
• Drive integrations between the HRIS and adjacent tools (Slack, Claude Ai, ATS etc.) wherever possible to streamline process and optimization.
• Maintain the HRIS as the single source of truth for people data, with audit-ready records and clear access controls.
• Produce the monthly month-over-month payroll variance report with clear commentary on what changed and why.
• Own quarterly ESOP reporting for management — accuracy, timeliness, and a story leaders can act on.
• Audit existing People Ops workflows and identify where AI tooling, automation, or smarter system design can remove manual work.
• Build prompt libraries, SOPs, and lightweight internal tools the rest of the People team can adopt with confidence.
• Support ad hoc projects such as Compensation & Benefits analysis, benchmarking, headcount planning, and org-wide People initiatives as priorities shift.

People Ops Lead, AI-Forward

Affiliate Manager

• Develop and localize Wati’s partner strategy for LATAM, ensuring strong alignment with global frameworks
• Build scalable processes for partner acquisition, onboarding, enablement, and performance management
• Define and implement KPIs, reporting structure, and partner segmentation (IPP)
• Establish a structured partner lifecycle model, from recruitment to activation and growth
• Lead and develop the current partner team (hunter + farmer roles)
• Build team rituals, performance tracking, and accountability frameworks
• Coach and support the team to improve execution, productivity, and results
• Collaborate cross-functionally with Sales, Marketing, CS, and Product teams
• Own partner acquisition operation for Mexico and Latam (spanish speaking countries)
• Personally drive high-value partnerships, especially in key markets
• Build and manage a strong pipeline of agencies, resellers, and solution partners
• Identify and engage partners aligned with our Ideal Partner Profile (IPP)
• Drive partner activation, engagement, and revenue contribution
• Establish scalable models for partner enablement and co-selling
• Monitor partner performance and implement actions to increase productivity
• Build long-term relationships with strategic partners
• Act as the main point of contact between LATAM and the global partnerships team
• Adapt global initiatives, tools, and programs to local market needs
• Provide structured feedback and insights from LATAM to influence global strategy

Partner Team Lead – LATAM

Product Manager

• Track and benchmark activation, retention, and expansion metrics across customer segments — and use AI to surface patterns and anomalies faster than traditional analysis
• Hypothesize, test, and iterate on growth experiments; measure their impact and feed learnings back into the roadmap
• Build and run personalization and nudge systems that use AI to deliver the right message, to the right user, at the right moment in their journey
• Drive new growth experiments end-to-end — from framing the hypothesis to aligning stakeholders, executing with cross-functional teams, and measuring outcomes
• Work with domain PMs to connect activation and retention signals to specific use cases, and influence their roadmaps with data-backed recommendations
• Bring AI into growth workflows — from insight generation and cohort analysis to automated experiment readouts and predictive churn signals
• Understand the messaging ecosystem, market dynamics, and competitive landscape to inform where growth bets should be placed
• Collaborate closely with Engineering, Marketing, UX, and Customer teams to move fast and learn faster