WATI

Affiliate Manager

• Build and execute an outbound strategy to prospect new partners (marketing agencies, system integrators, and software resellers).
• Define Ideal Partner Profiles (IPP) by segment, market, and maturity level.
• Prospect, qualify, and engage potential partners across Brazil and LATAM.
• Run discovery calls, pitch Wati’s value proposition, and present our Partner Program.
• Develop strong relationships with the marketing and technology ecosystem in the region.
• Support partners with technical and commercial knowledge of Wati’s SaaS platform.
• Own the full partner journey: targeting and prospecting, commercial development and onboarding, initial enablement and activation, early co-selling or referral motions.
• Work closely with Sales, Customer Success, Product, and Marketing teams.

Partner Hunter, Brazil – LATAM

Customer Success Manager

• Own a portfolio of customers across different ACV tiers and maturity stages
• Guide customers through onboarding, activation, adoption, retention, and expansion
• Ensure customers are using Wati according to best practices and their main use case
• Manage strategic accounts with a consultative, relationship-driven approach
• Run structured check-ins, success plans, QBRs, and stakeholder alignment
• Proactively identify risks and expansion opportunities
• Act as a trusted advisor for WhatsApp Business API strategy and automation
• Design and execute scalable CS programs (webinars, campaigns, group sessions, learning journeys)
• Drive activation, adoption, and retention through automation and education
• Create and improve playbooks for onboarding, post-onboarding, retention, and upgrades
• Support self-service enablement through content, certifications, or community initiatives
• Monitor usage data, health signals, and engagement metrics
• Proactively act on churn risks and adoption gaps
• Identify and execute expansion opportunities (upgrades, add-ons, broader adoption)
• Maintain accurate CRM data and contribute to forecasting and reporting
• Act as the voice of the customer internally
• Share product feedback and market insights with Product and GTM teams
• Partner with Sales and Onboarding to ensure smooth handoffs and expectation alignment

Backend Engineer

• Develop, test, and maintain backend services and APIs that power WATI’s SaaS platform and WhatsApp Business solutions.
• Work closely with frontend, mobile, and product teams to deliver new features and improvements efficiently.
• Write clean and maintainable code, and contribute to system design discussions and code reviews.
• Participate in code reviews and learn system design fundamentals from senior engineers.
• Assist in debugging, troubleshooting, and improving performance of backend components.
• Contribute to improving development workflows, CI/CD pipelines, and deployment processes.
• Continuously learn new technologies and apply them to improve system reliability and scalability.

Software Engineer II – Backend

Software Engineer I – Backend

Manager

• Partner closely with GTM Leaders, Revops, Product & Engineering, Finance, Support and Peoples Team to translate complex data into strategic business outcomes.
• Embed yourself in business and product rituals to gain deep context, ensuring the data team is solving for the "why" and "so what," not just the "what."
• Cultivate the team culture toward Strategic Partnership, where analysts are empowered to advocate for data-driven decisions and proactively identify growth opportunities.
• Provide the data-driven conviction needed to influence the global roadmap, from product feature prioritization to commercial go-to-market execution.
• Identify and track the key metrics that drive long-term value, helping the business decide where to double down on initiatives and where to optimize for efficiency.
• Use data to uncover hidden patterns in customer behavior, revenue trends, and operational performance to drive proactive business shifts.
• Maintain a solid conceptual understanding of our data stack (GCP and BigQuery) to ensure the integrity and reliability of all business insights.
• Partner with Data Engineering to maintain a clean "Single Source of Truth" and a robust data warehouse foundation that enables self-serve capabilities for the whole company.
• Leverage automation and modern AI tools to scale the team’s impact, allowing analysts to spend less time on manual reporting and more time on high-judgment strategic projects.

Senior Manager – Business Intelligence

Performance Marketing

• Campaign Execution: Manage the day-to-day operations of Google campaigns.
• Landing Page Optimization: Run A/B tests on landing pages to improve Quality Scores and Conversion Rates.
• Audience Segmentation: Build and refine audience lists to target high-value B2B buyers.
• Reporting: Track daily and weekly performance metrics, providing actionable insights to the Performance Lead.

Performance Marketing Specialist – Paid Social

SEO Marketing

• Drive the content roadmap to focus on high-impact, high-intent keywords that drive measurable business results (leads and revenue) rather than just top-of-funnel traffic.
• Manage the full editorial calendar and lead a hybrid team of internal creators and freelancers to produce high-quality, expert-level content at scale.
• Regularly audit the website for technical health (Core Web Vitals, site speed, indexing, and architecture) and collaborate with the engineering team to implement fixes.
• Ongoing management of our existing content library, implementing strategies to update, merge, or optimize legacy content to improve overall domain authority and relevance.
• Ensure content doesn't sit in silos; collaborate with performance, brand and lifecycle teams to ensure our organic assets are leveraged across the full customer journey.

SEO & Content Marketing Lead

• Own the global paid media budget and strategy across Search and Social, ensuring alignment with overall company growth targets.
• Balance the dual goals of Lead Quantity and Lead Quality.
• Hire, mentor, and manage a team of performance specialists to execute best-in-class campaigns.
• Work closely with sales and regional marketing teams to localize global strategies, ensuring campaigns are culturally relevant and optimized for specific market nuances while maintaining global consistency.
• Partner with teams to solve attribution challenges (GA4/HubSpot), ensuring we have a "single source of truth" for ROI.
• Collaborate with the Brand team to build a high-velocity creative testing framework for video and static assets.
• Hire, mentor, and manage a team of performance specialists to execute best-in-class campaigns.

Performance Marketing Lead

Social Media Manager

• Content Management: Own the social media calendar. Plan, write, and schedule daily posts across LinkedIn, X, and Instagram that align with our brand narrative.
• Executive Profiling (Ghostwriting): Assist in managing the personal brands of our Leadership team. You will help draft posts, repurpose their thoughts into LinkedIn content, and engage with industry peers on their behalf.
• Community Engagement: Be the pulse of the brand. Monitor mentions, reply to comments with wit and empathy, and engage in relevant industry conversations to keep Wati top-of-mind.
• Social Listening: Keep an ear to the ground for trending topics, competitor moves, and industry news that we can hijack or comment on real-time.
• Asset Creation: specifically Create simple but effective visuals/graphics (using Canva or similar) to accompany posts, ensuring they stop the scroll.

Social Media Intern

Marketing

• Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.
• Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.
• In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.
• **Our Platform****The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.
• **Our Backing & Partnerships****Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.**
• About the Role:We are looking for a Lifecycle Marketing Lead to own the customer journey after signup. Your goal is to increase activation rates, reduce churn, and drive expansion revenue through automated, personalized communication.
• *Candidates from FMCG/B2C backgrounds with strong experience in segmentation, loyalty, and high-volume customer engagement are welcomed*
• **What You’ll Do:**
• - **Journey Mapping: **Map the end-to-end user journey, identifying critical drop-off points in the onboarding process and designing interventions to fix them.
• - **Automation: **Build and optimize email and in-app workflows in HubSpot to guide users from "Signup" to "Active User" to "Advocate."
• - **Churn Prevention: **Develop "early warning" campaigns that identify at-risk customers based on usage data and re-engage them before they leave.
• - **Drive Expansion: **Execute upsell and cross-sell campaigns to grow existing customer value (ARPU), promoting add-ons and new products to the right users at the right time.

Lifecycle Marketing Lead

Technical Product Manager

• Own the product strategy and roadmap for a developer platform for building native and custom integrations via code, low-/no-code (“vibe”) tools, and 3rd-party MCPs
• Identify high-impact integration and ecosystem opportunities by analyzing developer needs, partner platforms, and competitive landscapes
• Work closely with engineering to define APIs, SDKs, auth, and extensibility primitives that scale and are easy to adopt
• Build a product-led partnerships strategy that turns integrations into a repeatable demand and revenue channel
• Lead 0→1 and early-scale experiments for new integrations and partner motions; measure adoption, activation, and revenue impact
• Collaborate with Partnerships, GTM, and Sales to launch, position, and grow integrations
• Synthesize learnings and present clear recommendations to leadership