WATI

Product Manager

• Own roadmap across platform, integrations, and AI workflows
• Prioritize based on business impact, scalability, and speed to value
• Design scalable systems that reduce manual onboarding and implementation
• Define what should be self-serve vs high-touch
• Build APIs, workflows, and extensible infrastructure with engineering
• Own key metrics: activation, deployment, retention, conversion
• Improve time-to-value and drive product adoption
• Optimize onboarding, pricing, and bundling
• Define quality benchmarks (accuracy, reliability, latency)
• Build evaluation frameworks (test cases, simulations, evals)
• Improve real-world performance through iteration (data, prompts, workflows)
• Work across Product, GTM, and Engineering to drive execution
• Translate customer needs into scalable product solutions

Product Manager – Platform, Growth, AI

Content Marketing Manager

• Develop product explainer videos, feature walkthroughs, and demo tutorials for marketing and customer education.
• Create short-form video content optimized for LinkedIn and other social platforms.
• Produce and edit podcasts including audio cleanup, basic mixing, and video podcast formats.
• Build and manage our YouTube content library with SEO-optimized titles, descriptions, tags, and thumbnails.
• Monitor YouTube analytics to optimize performance and engagement.
• Perform basic video editing (trimming, transitions, subtitles, animations) and ensure professional-quality output.
• Create supporting graphics, thumbnails, and visuals for video and podcast promotion.
• Stay updated with latest video marketing trends, YouTube algorithms, and B2B SaaS content best practices.
• Collaborate with the marketing team to align content with campaign goals and buyer journeys.
• Repurpose long-form videos into snippets, shorts, and highlight reels for multiple platforms.

Video & Content Marketing Specialist, B2B SaaS

Affiliate Manager

• Build and execute an outbound strategy to prospect new partners (marketing agencies, system integrators, and software resellers).
• Define Ideal Partner Profiles (IPP) by segment, market, and maturity level.
• Prospect, qualify, and engage potential partners across Brazil and LATAM.
• Run discovery calls, pitch Wati’s value proposition, and present our Partner Program.
• Develop strong relationships with the marketing and technology ecosystem in the region.
• Support partners with technical and commercial knowledge of Wati’s SaaS platform.
• Own the full partner journey: targeting and prospecting, commercial development and onboarding, initial enablement and activation, early co-selling or referral motions.
• Work closely with Sales, Customer Success, Product, and Marketing teams.

Partner Hunter, Brazil – LATAM

Customer Success Manager

• Own a portfolio of customers across different ACV tiers and maturity stages
• Guide customers through onboarding, activation, adoption, retention, and expansion
• Ensure customers are using Wati according to best practices and their main use case
• Manage strategic accounts with a consultative, relationship-driven approach
• Run structured check-ins, success plans, QBRs, and stakeholder alignment
• Proactively identify risks and expansion opportunities
• Act as a trusted advisor for WhatsApp Business API strategy and automation
• Design and execute scalable CS programs (webinars, campaigns, group sessions, learning journeys)
• Drive activation, adoption, and retention through automation and education
• Create and improve playbooks for onboarding, post-onboarding, retention, and upgrades
• Support self-service enablement through content, certifications, or community initiatives
• Monitor usage data, health signals, and engagement metrics
• Proactively act on churn risks and adoption gaps
• Identify and execute expansion opportunities (upgrades, add-ons, broader adoption)
• Maintain accurate CRM data and contribute to forecasting and reporting
• Act as the voice of the customer internally
• Share product feedback and market insights with Product and GTM teams
• Partner with Sales and Onboarding to ensure smooth handoffs and expectation alignment