WATI

Backend Engineer

• Design, build, and maintain backend services and APIs.
• Develop scalable application logic, data flows, and service-side integrations.
• Build production-ready systems using technologies such as Go, C#, Node.js, Python, and MongoDB where appropriate.
• Use AI Tools like Cursor and agent-assisted workflows to accelerate coding, debugging, refactoring, documentation, and delivery.
• Write maintainable, testable, and observable code with attention to correctness, performance, and reliability.
• Investigate production issues, participate in incident handling, and contribute to sustainable fixes and operational improvements.
• Collaborate with product managers, designers, and engineers to translate requirements into practical technical designs.
• Contribute to better engineering practices around code quality, release confidence, and service ownership.
• Ensure reliability, performance, and scalability of the infrastructure serving customers across 190+ countries

Agentic Engineer I – Backend

Client Partner

• Identify and recruit new partners (via inbound & outbound channels) who meet the defined IPP and align with company goals and market strategy.
• Onboard (qualification, NDA and agreements) and train new partners to ensure successful GTM & integration into our ecosystem.
• Build strong, long-term relationships with partners to drive collaboration and performance.
• Collaborate with internal teams (partner managers, marketing, product) to develop and execute partner strategies.
• Assist in developing co-marketing and joint sales initiatives to increase brand visibility and revenue.
• Act as a point of contact for partner inquiries, resolving issues and escalating as needed.
• Maintain a thorough understanding of industry trends and competitor activities in the partner space.

Partner Development

Manager

• Build and lead the Middle East GTM motion
• Own the Middle East growth strategy across target markets, segments and priority verticals.
• Identify the strongest ICPs, customer use cases and market entry opportunities.
• Build local traction through direct sales, partnerships, customer relationships and ecosystem development.
• Translate market feedback into clear GTM, Product, Partnership and CSM inputs.
• Drive revenue and customer growth
• Own regional revenue outcomes across new business, expansion and strategic customer opportunities.
• Work closely with the AE, CSM and Partner Manager to drive pipeline, conversion, adoption and retention.
• Prioritise high-potential opportunities and ensure the team is focused on the right customer segments.
• Support customer conversations, demos, commercial negotiations and executive engagement where needed.
• Build the local partner and ecosystem motion
• Develop relationships with agencies, technology partners, WhatsApp / Meta ecosystem players, digital transformation partners and local business communities.
• Identify partnership opportunities that can generate higher-value customer opportunities.
• Work with internal teams to strengthen partner enablement, co-selling and co-marketing motions.
• Help determine where partnerships can drive meaningful revenue versus where direct GTM is more effective.
• Localise Wati’s market approach
• Bring strong understanding of Middle East customer expectations, buying behaviour, language needs and local business norms.
• Help shape how Wati positions WhatsApp automation, AI agents, customer engagement and conversational commerce in the region.
• Identify where Arabic-language capability, local presence or market-specific enablement is needed.
• Partner with Product / PMM / CSM to improve local customer education, onboarding and adoption.
• Lead cross-functional execution
• Coordinate closely with Sales, CSM, Partnerships, SE, AM, Implementation, Product, PMM and RevOps.
• Ensure clear ownership across the regional pod and shared resources.
• Build a strong operating cadence around pipeline, customer feedback, onboarding, adoption, revenue risks and market learnings.
• Bring structured feedback to leadership on what is working, what is blocked and what needs to change.

General Manager

Performance Marketing

• Plan, launch, and optimise paid campaigns across Google Ads (Search, PMax, Display, Demand Gen), Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant channels
• Own campaign performance end-to-end — from creative briefs and audience targeting to bid strategy, budget allocation, and A/B testing
• Monitor daily performance and proactively identify opportunities to improve ROAS, CAC, CTR, and conversion rates across all markets
• Stay on top of platform updates, algorithm changes, beta features, and industry trends — and be the first to test what's new
• Build and maintain performance dashboards and weekly/monthly reports that surface actionable insights, not just vanity metrics
• Collaborate with the design and content team to brief, review, and iterate on ad creatives — bringing a strong eye for what converts
• Conduct competitor analysis and ad benchmarking to identify whitespace and inform campaign strategy
• Support budget planning, pacing, and monthly spend reconciliation across platforms and markets
• Work closely with the growth and product team to align campaign messaging with landing page experience and funnel conversion
• Contribute to influencer and creator marketing initiatives, including tracking and attribution setup

Performance Marketing Specialist

Account Executive

• Own and manage full sales cycles with mid-market customers, from qualification to close.
• Conduct consultative discovery sessions to understand business challenges and design tailored solutions.
• Deliver compelling product demonstrations and ROI-based business cases.
• Manage complex deal structures and negotiate commercial terms with senior decision-makers.
• Collaborate with Marketing, Partnerships, and Customer Success to ensure smooth handoffs and customer retention.
• Provide actionable market insights to influence go-to-market and product strategies.
• Consistently meet or exceed quarterly and annual revenue targets.