WATI

Content Marketing Manager

• Develop product explainer videos, feature walkthroughs, and demo tutorials for marketing and customer education.
• Create short-form video content optimized for LinkedIn and other social platforms.
• Produce and edit podcasts including audio cleanup, basic mixing, and video podcast formats.
• Build and manage our YouTube content library with SEO-optimized titles, descriptions, tags, and thumbnails.
• Monitor YouTube analytics to optimize performance and engagement.
• Perform basic video editing (trimming, transitions, subtitles, animations) and ensure professional-quality output.
• Create supporting graphics, thumbnails, and visuals for video and podcast promotion.
• Stay updated with latest video marketing trends, YouTube algorithms, and B2B SaaS content best practices.
• Collaborate with the marketing team to align content with campaign goals and buyer journeys.
• Repurpose long-form videos into snippets, shorts, and highlight reels for multiple platforms.

Video & Content Marketing Specialist, B2B SaaS

Affiliate Manager

• Build and execute an outbound strategy to prospect new partners (marketing agencies, system integrators, and software resellers).
• Define Ideal Partner Profiles (IPP) by segment, market, and maturity level.
• Prospect, qualify, and engage potential partners across Brazil and LATAM.
• Run discovery calls, pitch Wati’s value proposition, and present our Partner Program.
• Develop strong relationships with the marketing and technology ecosystem in the region.
• Support partners with technical and commercial knowledge of Wati’s SaaS platform.
• Own the full partner journey: targeting and prospecting, commercial development and onboarding, initial enablement and activation, early co-selling or referral motions.
• Work closely with Sales, Customer Success, Product, and Marketing teams.

Partner Hunter, Brazil – LATAM

Customer Success Manager

• Own a portfolio of customers across different ACV tiers and maturity stages
• Guide customers through onboarding, activation, adoption, retention, and expansion
• Ensure customers are using Wati according to best practices and their main use case
• Manage strategic accounts with a consultative, relationship-driven approach
• Run structured check-ins, success plans, QBRs, and stakeholder alignment
• Proactively identify risks and expansion opportunities
• Act as a trusted advisor for WhatsApp Business API strategy and automation
• Design and execute scalable CS programs (webinars, campaigns, group sessions, learning journeys)
• Drive activation, adoption, and retention through automation and education
• Create and improve playbooks for onboarding, post-onboarding, retention, and upgrades
• Support self-service enablement through content, certifications, or community initiatives
• Monitor usage data, health signals, and engagement metrics
• Proactively act on churn risks and adoption gaps
• Identify and execute expansion opportunities (upgrades, add-ons, broader adoption)
• Maintain accurate CRM data and contribute to forecasting and reporting
• Act as the voice of the customer internally
• Share product feedback and market insights with Product and GTM teams
• Partner with Sales and Onboarding to ensure smooth handoffs and expectation alignment

Backend Engineer

• Develop, test, and maintain backend services and APIs that power WATI’s SaaS platform and WhatsApp Business solutions.
• Work closely with frontend, mobile, and product teams to deliver new features and improvements efficiently.
• Write clean and maintainable code, and contribute to system design discussions and code reviews.
• Participate in code reviews and learn system design fundamentals from senior engineers.
• Assist in debugging, troubleshooting, and improving performance of backend components.
• Contribute to improving development workflows, CI/CD pipelines, and deployment processes.
• Continuously learn new technologies and apply them to improve system reliability and scalability.

Software Engineer II – Backend

Software Engineer I – Backend

Manager

• Partner closely with GTM Leaders, Revops, Product & Engineering, Finance, Support and Peoples Team to translate complex data into strategic business outcomes.
• Embed yourself in business and product rituals to gain deep context, ensuring the data team is solving for the "why" and "so what," not just the "what."
• Cultivate the team culture toward Strategic Partnership, where analysts are empowered to advocate for data-driven decisions and proactively identify growth opportunities.
• Provide the data-driven conviction needed to influence the global roadmap, from product feature prioritization to commercial go-to-market execution.
• Identify and track the key metrics that drive long-term value, helping the business decide where to double down on initiatives and where to optimize for efficiency.
• Use data to uncover hidden patterns in customer behavior, revenue trends, and operational performance to drive proactive business shifts.
• Maintain a solid conceptual understanding of our data stack (GCP and BigQuery) to ensure the integrity and reliability of all business insights.
• Partner with Data Engineering to maintain a clean "Single Source of Truth" and a robust data warehouse foundation that enables self-serve capabilities for the whole company.
• Leverage automation and modern AI tools to scale the team’s impact, allowing analysts to spend less time on manual reporting and more time on high-judgment strategic projects.

Video & Content Marketing Specialist, B2B SaaS

Partner Hunter, Brazil – LATAM

Customer Success Manager

Software Engineer II – Backend

Software Engineer I – Backend

Senior Manager – Business Intelligence