General Manager

WATI

General Manager overseeing Wati's expansion in the Middle East, focusing on revenue growth and market strategy. Hands-on leadership role in commercial operations and partner relationships.

Posted 6/9/2026full-timeRemote • 🇦🇪 United Arab EmiratesSeniorLeadWebsite

About the role

Key responsibilities & impact

Build and lead the Middle East GTM motion
Own the Middle East growth strategy across target markets, segments and priority verticals.
Identify the strongest ICPs, customer use cases and market entry opportunities.
Build local traction through direct sales, partnerships, customer relationships and ecosystem development.
Translate market feedback into clear GTM, Product, Partnership and CSM inputs.
Drive revenue and customer growth
Own regional revenue outcomes across new business, expansion and strategic customer opportunities.
Work closely with the AE, CSM and Partner Manager to drive pipeline, conversion, adoption and retention.
Prioritise high-potential opportunities and ensure the team is focused on the right customer segments.
Support customer conversations, demos, commercial negotiations and executive engagement where needed.
Build the local partner and ecosystem motion
Develop relationships with agencies, technology partners, WhatsApp / Meta ecosystem players, digital transformation partners and local business communities.
Identify partnership opportunities that can generate higher-value customer opportunities.
Work with internal teams to strengthen partner enablement, co-selling and co-marketing motions.
Help determine where partnerships can drive meaningful revenue versus where direct GTM is more effective.
Localise Wati’s market approach
Bring strong understanding of Middle East customer expectations, buying behaviour, language needs and local business norms.
Help shape how Wati positions WhatsApp automation, AI agents, customer engagement and conversational commerce in the region.
Identify where Arabic-language capability, local presence or market-specific enablement is needed.
Partner with Product / PMM / CSM to improve local customer education, onboarding and adoption.
Lead cross-functional execution
Coordinate closely with Sales, CSM, Partnerships, SE, AM, Implementation, Product, PMM and RevOps.
Ensure clear ownership across the regional pod and shared resources.
Build a strong operating cadence around pipeline, customer feedback, onboarding, adoption, revenue risks and market learnings.
Bring structured feedback to leadership on what is working, what is blocked and what needs to change.

Requirements

What you’ll need

8+ years of experience in commercial leadership, GTM, sales, partnerships, country management, regional management or business development.
Strong experience in the Middle East market, ideally across UAE, KSA and broader GCC.
Experience selling or scaling SaaS, MarTech, CPaaS, customer engagement, conversational commerce, AI, automation, CRM, support tech or adjacent B2B technology products.
Proven ability to build revenue in a new or developing market.
Strong customer-facing capability, including executive conversations, demos, negotiations and relationship building.
Experience working with partners, agencies, channel ecosystems or local market networks.
Strong operating discipline across pipeline, forecasting, prioritisation, follow-up and cross-functional execution.
Comfortable working in a fast-moving, ambiguous environment with high ownership.
Strong Plus
Arabic language capability or experience managing Arabic-speaking markets.
Experience with WhatsApp Business API, Meta ecosystem, messaging platforms, CPaaS, customer engagement platforms or AI agents.
Experience building a market from 0 to 1 or leading early regional expansion.
Experience with SMB / mid-market SaaS motions, including sales-assisted, partner-led and self-serve motions.
Experience working in a lean regional pod model with shared central resources.
Existing network across Middle East SaaS, agencies, digital transformation, Meta / WhatsApp ecosystem, e-commerce or customer engagement communities.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account WATI Website LinkedIn All Job Openings 11 - 50 employees Founded 2021 🤖 Artificial Intelligence 🔌 API ☁️ SaaS Artificial Intelligence
API
SaaS WATI is a company that provides a communication platform leveraging the WhatsApp Business API to enhance marketing, sales, service, and customer support automation. By integrating various functionalities such as chatbots and analytics, WATI assists businesses in scaling customer interactions efficiently. Its services include managing conversations, providing personalized content, and connecting businesses with their audience through WhatsApp, Facebook, and Instagram, making it a robust solution for companies aiming to improve customer engagement and operational efficiency across digital channels. General Manager 🔥 1 hour ago 🇦🇪 United Arab Emirates (UAE) – Remote ⏰ Full Time 🟠 Senior 🔴 Lead 👔 Manager Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Build and lead the Middle East GTM motion
Own the Middle East growth strategy across target markets, segments and priority verticals.
Identify the strongest ICPs, customer use cases and market entry opportunities.
Build local traction through direct sales, partnerships, customer relationships and ecosystem development.
Translate market feedback into clear GTM, Product, Partnership and CSM inputs.
Drive revenue and customer growth
Own regional revenue outcomes across new business, expansion and strategic customer opportunities.
Work closely with the AE, CSM and Partner Manager to drive pipeline, conversion, adoption and retention.
Prioritise high-potential opportunities and ensure the team is focused on the right customer segments.
Support customer conversations, demos, commercial negotiations and executive engagement where needed.
Build the local partner and ecosystem motion
Develop relationships with agencies, technology partners, WhatsApp / Meta ecosystem players, digital transformation partners and local business communities.
Identify partnership opportunities that can generate higher-value customer opportunities.
Work with internal teams to strengthen partner enablement, co-selling and co-marketing motions.
Help determine where partnerships can drive meaningful revenue versus where direct GTM is more effective.
Localise Wati’s market approach
Bring strong understanding of Middle East customer expectations, buying behaviour, language needs and local business norms.
Help shape how Wati positions WhatsApp automation, AI agents, customer engagement and conversational commerce in the region.
Identify where Arabic-language capability, local presence or market-specific enablement is needed.
Partner with Product / PMM / CSM to improve local customer education, onboarding and adoption.
Lead cross-functional execution
Coordinate closely with Sales, CSM, Partnerships, SE, AM, Implementation, Product, PMM and RevOps.
Ensure clear ownership across the regional pod and shared resources.
Build a strong operating cadence around pipeline, customer feedback, onboarding, adoption, revenue risks and market learnings.
Bring structured feedback to leadership on what is working, what is blocked and what needs to change. 🎯 Requirements
8+ years of experience in commercial leadership, GTM, sales, partnerships, country management, regional management or business development.
Strong experience in the Middle East market, ideally across UAE, KSA and broader GCC.
Experience selling or scaling SaaS, MarTech, CPaaS, customer engagement, conversational commerce, AI, automation, CRM, support tech or adjacent B2B technology products.
Proven ability to build revenue in a new or developing market.
Strong customer-facing capability, including executive conversations, demos, negotiations and relationship building.
Experience working with partners, agencies, channel ecosystems or local market networks.
Strong operating discipline across pipeline, forecasting, prioritisation, follow-up and cross-functional execution.
Comfortable working in a fast-moving, ambiguous environment with high ownership.
Strong Plus
Arabic language capability or experience managing Arabic-speaking markets.
Experience with WhatsApp Business API, Meta ecosystem, messaging platforms, CPaaS, customer engagement platforms or AI agents.
Experience building a market from 0 to 1 or leading early regional expansion.
Experience with SMB / mid-market SaaS motions, including sales-assisted, partner-led and self-serve motions.
Experience working in a lean regional pod model with shared central resources.
Existing network across Middle East SaaS, agencies, digital transformation, Meta / WhatsApp ecosystem, e-commerce or customer engagement communities. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Country Manager 🕒 May 17 Fasset 51 - 200 💳 Fintech ₿ Crypto 💸 Finance Website LinkedIn All Job Openings Country Manager leading Fasset’s operations and growth in UAE, focusing on partnerships and regulatory relationships. Driving user acquisition and building a local team. 🇦🇪 United Arab Emirates (UAE) – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 👔 Manager 🗣️🇸🇦 Arabic Required Manager, Client Leadership 🕒 May 12 Firework 201 - 500 🛍️ eCommerce 🤖 Artificial Intelligence Website LinkedIn All Job Openings Customer success professional nurturing and growing enterprise clients in Middle East. Focused on building strategic partnerships and managing customer lifetime value through innovative commerce solutions. 🇦🇪 United Arab Emirates (UAE) – Remote ⏰ Full Time 🟠 Senior 👔 Manager 🗣️🇸🇦 Arabic Required Senior Performance Manager 🕒 May 6 Welcome Tomorrow 1 - 10 Website LinkedIn All Job Openings Senior Performance Manager at Welcome Tomorrow driving multi-region paid media strategies for app and web platforms in a fast-growing digital marketing agency. 🇦🇪 United Arab Emirates (UAE) – Remote ⏰ Full Time 🟠 Senior 👔 Manager 🗣️🇫🇷 French Required Export Manager – Fragrance Industry 🕒 April 22 Maa Althahab 501 - 1000 💄 Beauty 🛍️ eCommerce Website LinkedIn All Job Openings Export Manager responsible for leading global export operations within the fragrance industry. Developing strategies to expand market share and drive revenue growth. 🇦🇪 United Arab Emirates (UAE) – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 👔 Manager Strategy Manager 🕒 April 8 Lovelifepassport 11 - 50 📚 Education 👥 B2C 🧘 Wellness Website LinkedIn All Job Openings Strategy Manager at a global remote team fostering customer success through partnerships. Leading strategic calls and coordinating closely with experts to enhance the customer journey. 🇦🇪 United Arab Emirates (UAE) – Remote 💵 €3k - €3.3k / month ⏰ Full Time 🟡 Mid-level 🟠 Senior 👔 Manager 🗣️🇩🇪 German Required View More Manager Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

GTMsalespartnershipsbusiness developmentSaaSMarTechCPaaScustomer engagementAIautomation

Soft Skills

customer-facing capabilityrelationship buildingnegotiationsoperating disciplineprioritisationcross-functional executionadaptabilityownership