Performance Marketing Specialist

WATI

Performance Marketing Specialist at Wati responsible for executing and optimizing paid ad campaigns across Google Ads, Meta Ads, and LinkedIn. Focused on global campaigns for customer engagement platform.

Posted 6/6/2026full-timeBengaluru • 🇮🇳 IndiaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Plan, launch, and optimise paid campaigns across Google Ads (Search, PMax, Display, Demand Gen), Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant channels
Own campaign performance end-to-end — from creative briefs and audience targeting to bid strategy, budget allocation, and A/B testing
Monitor daily performance and proactively identify opportunities to improve ROAS, CAC, CTR, and conversion rates across all markets
Stay on top of platform updates, algorithm changes, beta features, and industry trends — and be the first to test what's new
Build and maintain performance dashboards and weekly/monthly reports that surface actionable insights, not just vanity metrics
Collaborate with the design and content team to brief, review, and iterate on ad creatives — bringing a strong eye for what converts
Conduct competitor analysis and ad benchmarking to identify whitespace and inform campaign strategy
Support budget planning, pacing, and monthly spend reconciliation across platforms and markets
Work closely with the growth and product team to align campaign messaging with landing page experience and funnel conversion
Contribute to influencer and creator marketing initiatives, including tracking and attribution setup

Requirements

What you’ll need

4-6 years of hands-on experience in performance marketing, with proven track record managing paid campaigns at scale
Deep platform expertise in Google Ads and Meta Ads — you know the nuances of campaign types, bidding strategies, and audience mechanics
Solid working knowledge of LinkedIn Ads and awareness of other paid channels (TikTok, programmatic, etc.)
Strong analytical skills — comfortable working with GA4, HubSpot, Supermetrics, or similar tools to pull and interpret data
Creative thinking — ability to spot trends, write sharp briefs, and recognise what makes an ad stop the scroll
Experience running campaigns across multiple countries and markets simultaneously
Strong reporting skills — ability to build clean dashboards and present performance insights clearly to stakeholders
Solid understanding of conversion tracking, UTM structures, attribution models, and pixel/tag implementation
Comfortable working in a fast-paced, global, and remote-first environment with high ownership and autonomy
Experience with SaaS or B2B marketing is a strong plus
**Nice to have**
Experience with creator/influencer marketing campaigns and tracking
Familiarity with WhatsApp Business API or messaging-first GTM strategies
Hands-on experience with Looker Studio, Supermetrics, or similar reporting tools
Knowledge of SEO and organic growth as a complement to paid strategy
Experience running campaigns in Africa, LATAM, MENA, or SEA markets

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account WATI Website LinkedIn All Job Openings 11 - 50 employees Founded 2021 🤖 Artificial Intelligence 🔌 API ☁️ SaaS Artificial Intelligence
API
SaaS WATI is a company that provides a communication platform leveraging the WhatsApp Business API to enhance marketing, sales, service, and customer support automation. By integrating various functionalities such as chatbots and analytics, WATI assists businesses in scaling customer interactions efficiently. Its services include managing conversations, providing personalized content, and connecting businesses with their audience through WhatsApp, Facebook, and Instagram, making it a robust solution for companies aiming to improve customer engagement and operational efficiency across digital channels. Performance Marketing Specialist 🔥 1 hour ago 🏢🏡 Bengaluru – Hybrid ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Plan, launch, and optimise paid campaigns across Google Ads (Search, PMax, Display, Demand Gen), Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant channels
Own campaign performance end-to-end — from creative briefs and audience targeting to bid strategy, budget allocation, and A/B testing
Monitor daily performance and proactively identify opportunities to improve ROAS, CAC, CTR, and conversion rates across all markets
Stay on top of platform updates, algorithm changes, beta features, and industry trends — and be the first to test what's new
Build and maintain performance dashboards and weekly/monthly reports that surface actionable insights, not just vanity metrics
Collaborate with the design and content team to brief, review, and iterate on ad creatives — bringing a strong eye for what converts
Conduct competitor analysis and ad benchmarking to identify whitespace and inform campaign strategy
Support budget planning, pacing, and monthly spend reconciliation across platforms and markets
Work closely with the growth and product team to align campaign messaging with landing page experience and funnel conversion
Contribute to influencer and creator marketing initiatives, including tracking and attribution setup 🎯 Requirements
4-6 years of hands-on experience in performance marketing, with proven track record managing paid campaigns at scale
Deep platform expertise in Google Ads and Meta Ads — you know the nuances of campaign types, bidding strategies, and audience mechanics
Solid working knowledge of LinkedIn Ads and awareness of other paid channels (TikTok, programmatic, etc.)
Strong analytical skills — comfortable working with GA4, HubSpot, Supermetrics, or similar tools to pull and interpret data
Creative thinking — ability to spot trends, write sharp briefs, and recognise what makes an ad stop the scroll
Experience running campaigns across multiple countries and markets simultaneously
Strong reporting skills — ability to build clean dashboards and present performance insights clearly to stakeholders
Solid understanding of conversion tracking, UTM structures, attribution models, and pixel/tag implementation
Comfortable working in a fast-paced, global, and remote-first environment with high ownership and autonomy
Experience with SaaS or B2B marketing is a strong plus
**Nice to have**
Experience with creator/influencer marketing campaigns and tracking
Familiarity with WhatsApp Business API or messaging-first GTM strategies
Hands-on experience with Looker Studio, Supermetrics, or similar reporting tools
Knowledge of SEO and organic growth as a complement to paid strategy
Experience running campaigns in Africa, LATAM, MENA, or SEA markets Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Associate, Paid Social 🕒 February 17 GALE 501 - 1000 📱 Media 👥 B2C Website LinkedIn All Job Openings Campaign Manager responsible for managing paid social campaigns for GALE. Collaborating with stakeholders and providing strategic guidance on audience and performance metrics. 🏢🏡 Bengaluru – Hybrid ⏰ Full Time 🟢 Junior 🟡 Mid-level 📈 Performance Marketing Associate Manager, Paid Social 🕒 January 29 GALE 501 - 1000 📱 Media 👥 B2C Website LinkedIn All Job Openings Associate Manager driving paid social media campaigns for GALE, the only Business Agency. Collaborating with teams to execute strategies and mentor junior members. 🏢🏡 Bengaluru – Hybrid ⏰ Full Time 🟢 Junior 🟡 Mid-level 📈 Performance Marketing Associate Director, Paid Social 🕒 November 17, 2025 GALE 501 - 1000 📱 Media 👥 B2C Website LinkedIn All Job Openings Associate Director managing Paid Social team at a global Business Agency. Focus on strategy, client relationships, and team development in a hybrid work environment. 🏢🏡 Bengaluru – Hybrid ⏰ Full Time 🟠 Senior 📈 Performance Marketing View More Performance Marketer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

performance marketingGoogle AdsMeta AdsLinkedIn AdsA/B testingconversion trackingUTM structuresattribution modelspixel implementationcampaign management

Soft Skills

analytical skillscreative thinkingreporting skillscollaborationtrend spottingcommunicationproblem-solvingownershipautonomyadaptability