Würth MRO, Safety, & Metalworking

Chief Marketing Officer

• Develop and execute marketing strategies that align with company objectives and support revenue growth.
• Partner with Sales to implement segmentation strategies that improve targeting, engagement, and conversion across channels.
• Lead execution of acquisition and retention initiatives, ensuring alignment across digital and traditional channels.
• Support the evolution and consistency of Wurth Industry’s brand identity, voice, and positioning.
• Execute brand initiatives across campaigns, product lines, and customer touchpoints.
• Manage internal creative resources and external agency partners to deliver effective marketing assets.
• Manage paid media and search programs, optimizing performance to meet revenue and ROI targets.
• Drive execution across digital channels including email, promotions, and campaign activation.
• Support integrated marketing campaigns that align demand generation, sales enablement, and customer engagement.
• Partner with Product, Sales, and Merchandising to align marketing plans with commercial priorities.
• Collaborate with Finance on budgeting, forecasting, and performance tracking.
• Monitor marketing performance and key KPIs, making data-driven adjustments to improve outcomes.
• Analyze campaign effectiveness and customer insights to optimize marketing investments.
• Support reporting on marketing contribution to revenue, margin, and customer growth.

Director of Marketing