Integrated Marketing Content Specialist
Avantor
Job Level
Entry Level
About the role
- Plan, execute, and optimise multi-channel digital campaigns to drive brand visibility, engagement, and conversion.
- Contribute to country marketing planning and develop digital marketing plans aligned with country objectives and brand positioning.
- Partner with brand managers, sales, product, and cross-functional teams to translate marketing priorities into actionable digital campaigns and channel plans.
- Manage digital components of new product launches and brand campaigns from briefing to execution.
- Manage digital and communications agency partners and partner with central digital teams and Shell Digital Excellence Team to deliver projects.
- Track, analyse, and report on digital campaign performance; prepare monthly and quarterly performance reports with actionable insights.
- Plan, launch, and optimise paid, owned, and earned media (Search, Display, Social, Email, Content Marketing); manage SEO and SEM.
- Oversee consumer brand presence across owned platforms (website, social media, mobile, email) and create new channels as needed.
- Oversee influencer identification, selection, briefing, coordination, and performance/ROI tracking.
- Develop content marketing strategies and manage content plans, promotions, competitions, and digital projects; brief designers and copywriters.
- Ensure content supports SEO, accessibility, user experience, and user journeys; repurpose content for different formats.
- Develop, monitor and manage digital marketing budgets; report on current spend and analyse competitor online spend.
- Drive innovation by identifying trends and technologies and brainstorming growth strategies.
- Ensure brand integrity across all digital channels and act as the market’s digital brand guardian.
Requirements
- Bachelor’s degree in marketing, communications, digital marketing, IT or related field.
- Relevant digital marketing certifications (e.g., Digital marketing Diploma, Google Ads, Analytics, Sprinklr).
- A minimum of 3 - 5 years’ experience in a marketing, digital marketing or advertising position.
- Proven track record in managing successful multi-channel digital campaigns.
- Strong understanding of digital marketing channels, tools, best practices and tactics.
- Solid SEO and SEM knowledge and associated tools.
- Strong analytical skills and experience with performance metrics.
- Strong Social Listening tools experience.
- Excellent project management skills with the ability to juggle multiple campaigns.
- Excellent written, verbal communication and interpersonal skills.
- Creative thinking with a problem-solving mindset.
- Highly creative with excellent analytical abilities.
- Up-to-date on the latest trends and technologies in digital marketing.
