Marketing Executive, B2B SaaS
HR Force International Private Limited
contract
Posted on:
Location: Virginia • 🇺🇸 United States
Visit company websiteJob Level
Junior
About the role
- Plan and execute digital marketing campaigns across email, LinkedIn, PPC, and other relevant B2B channels.
- Support content creation (blogs, case studies, whitepapers, social media posts) aligned with product positioning and buyer personas.
- Assist in lead generation and nurturing through targeted campaigns, webinars, and events.
- Collaborate with the sales team to develop account-based marketing (ABM) initiatives.
- Monitor, analyze, and report on campaign performance using tools such as Google Analytics, HubSpot, or similar platforms.
- Contribute to SEO/SEM strategy, improving organic visibility and inbound lead flow.
- Support product launches, event participation, and partnership marketing initiatives.
- Research market trends, competitors, and customer needs to optimize marketing strategies.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 1–3 years of experience in B2B marketing, preferably within SaaS or technology sectors.
- Strong understanding of digital marketing, lead generation, and campaign management.
- Proficiency with tools like HubSpot, Google Ads, LinkedIn Campaign Manager, or similar.
- Excellent written and verbal communication skills.
- Ability to work cross-functionally with sales, product, and design teams.
- Data-driven mindset with experience in analyzing KPIs and making actionable recommendations.