Account Manager, Corporate
Consumer Edge
Senior Sales Manager
Vital Farms
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $160,000 per year
Job Level
Senior
About the role
- Reporting into the Senior Director of Sales Natural; lead the Natural Regional and Independent Sales Team of 3 crew members located across the United States.
- Develop channel and account specific strategies to drive sales growth and increase market share aligned with Vital Farms’ overall sales, distribution, and KPI goals and objectives.
- Conduct regular business review calls to identify customer needs, promote products, optimize promotional plans and drive sales growth.
- Identify sales opportunities, analyze market trends, and stay up to date on competitor activities to optimize sales strategies.
- Collaborate cross-functionally with internal Vital Farms partners (Business Development and Category) and the cross-functional HQ team (marketing, shopper marketing, supply chain, finance) to ensure alignment of sales objective and execution plans.
- Build and promote strong, long-lasting strategic customer relationships by partnering with their leadership teams (Natural Grocers Co-op, INFRA, Fresh Thyme, The Fresh Market).
- Manage relationships and agreements with brokers and distributors, set goals/targets and ensure execution.
- Continuously expand the customer base and identify new business opportunities to increase market penetration.
- Work across the People Team and Sales Leadership to ensure the development of people in span of control through PD and QC processes throughout the year.
- Leverage customer and syndicated data to track consumption, distribution, pricing and sales; guide annual promotional planning and evaluate promotional trade spending ROI.
- Conduct monthly and annual team reviews to drive accurate and timely forecasts for expected demand, trade plan, and promotional trade spend.
Requirements
- Minimum of 7+ years of successful CPG experience specific to natural sales, national account management, category management, or related field. Dairy/Refrigerated experience preferred.
- Bachelor’s degree required.
- Must be located near a major airport, CDT/PDT/MT preferred.
- Demonstrated success and strong understanding of the natural retail landscape in the total U.S., including knowledge of key players, market dynamics, and industry trends. Preference given to candidates with experience working with Natural Grocers Co-Op, INFRA, Fresh Thyme, The Fresh Market, Good Holdings Companies, Whole Foods, Sprouts, KeHE and UNFI.
- Must be able to travel up to 35% for customer meetings, team meetings, onboarding trips, trade shows and potential trainings.
- Established relationships and demonstrated success working with key retailer accounts, along with leading grocery broker and distributor relationships.
- Proven track record of successfully developing annual plans to advance the company position at both the strategic and operational levels in the long and short term.
- Proficient with leveraging syndicated data (IRI/Circana, Nielsen, and/or Spins) to build sales presentations and analyze business performance.
- Experience managing a broker network, keeping them engaged and your business top of mind; as well as experience driving direct customer management.
- Demonstrated successful engagement of Top to Top/JBP meetings with Senior Leadership and Executives at key retail partners to align joint plans.
- Proficient in Trade Analytics and Software like Blacksmith (selling price, margins, etc.).
- Has developed and led highly functioning sales individuals and/or team.
- You’re no hero – You know the power of teamwork and celebrate the work of others before your own.
- You give a sh*t – You believe in acting like an owner and making Vital Farms a place to be proud of.
Benefits
- A fast-paced, energetic, remote environment with passionate people who are leading a movement to bring ethically produced food to the table.
- Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few).
- Generous retirement contributions: 401(k) + 3% Contribution from Day 1.
- Free eggs and butter (yes, really!), along with friends and family discounts.
- Fun team SWAG that will make you the talk of the town.
- Professional development opportunities and an amazing team dedicated to your growth.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CPG experiencenational account managementcategory managementsales growth strategiesmarket analysispromotional planningsales forecastingtrade analyticssyndicated data analysiscustomer relationship management
Soft skills
team leadershipcross-functional collaborationstrategic thinkingrelationship buildingcommunicationproblem-solvingcustomer engagementteam developmentadaptabilityownership mentality
Certifications
Bachelor's degree
