Virta Health

Senior Lifecycle Marketing Manager

Virta Health

full-time

Posted on:

Location Type: Remote

Location: Remote • Alaska, Hawaii, Maine, Mississippi, New Mexico, Oklahoma, Rhode Island, South Dakota, Vermont, Wisconsin • 🇺🇸 United States

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Salary

💰 $113,100 - $130,000 per year

Job Level

Senior

About the role

  • Design and manage behavior-driven, cross-channel campaigns (email, SMS, push, in-app, etc.)
  • Leverage behavioral, demographic, and outcomes data to create personalized messaging and audience segments
  • Work closely with product, content, design, and analytics teams to identify gaps and opportunities in the member journey
  • Develop and execute experimentation roadmaps, conducting rigorous A/B testing to improve funnel performance

Requirements

  • 3+ years of experience in a Lifecycle or email marketing role
  • Proficient in email tools, HTML, and channel-specific best practices
  • Skilled in developing and executing lifecycle strategies, including experimentation (A/B and multivariate testing)
  • Excellent short-form writing skills for impactful messaging
  • Exceptional organizational skills with a high attention to detail
  • Team-oriented mindset with a track record of building strong partnerships
Benefits
  • Offers Equity 📊 Resume Score Upload your resume to see if it passes auto-rejection tools used by recruiters Check Resume Score

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
email marketingA/B testingmultivariate testingHTMLlifecycle strategiespersonalized messagingaudience segmentationcampaign managementbehavior-driven campaignsfunnel performance
Soft skills
short-form writingorganizational skillsattention to detailteam-oriented mindsetpartnership building
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